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The decision not to promote NPR One on air is a result of public radio’s local station structure

Nieman Lab

You might have heard: NPR says it will no longer promote its podcasts or NPR One on air (NPR Ethics Handbook)

But did you know: On the surface, it seems silly that NPR wouldn’t want to promote its successful NPR One product on air, Joshua Benton writes. But while NPR One encourages localization and brings in local content from NPR member stations, local stations aren’t happy about the idea of “trading in their local loyalty for a direct-from-NPR experience,” Benton writes. Though NPR has around 900 member stations, few of those stations produce significant local content, and Benton writes that many exist mainly as a means of distribution for show such as Morning Edition and All Things Considered, meaning they have more to lose if a listener transitions to NPR One.

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