Insights, tools and research to advance journalism

The danger of Facebook/publisher partnerships focused heavily on data is that they can create a feedback loop that doesn’t allow for new perspectives

The Atlantic

You might have heard: Facebook and Glamour magazine will host a series of town halls on women’s issues in the 2016 presidential election (Politico Media)

But did you know: In its partnership with Glamour magazine, Facebook will use its audience data to inform the issues that the town halls will cover. Partnerships like this have their problems, Li Zhou writes, because the use of audience data in this way can lead to the “ultimate clickbait” by “plucking content directly from reader’s brains, and then presenting it back to them on a silver platter.” That creates a feedback loop, Zhou writes, that leaves little room for new perspectives to enter the conversation.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.