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The danger of Facebook/publisher partnerships focused heavily on data is that they can create a feedback loop that doesn’t allow for new perspectives

The Atlantic

You might have heard: Facebook and Glamour magazine will host a series of town halls on women’s issues in the 2016 presidential election (Politico Media)

But did you know: In its partnership with Glamour magazine, Facebook will use its audience data to inform the issues that the town halls will cover. Partnerships like this have their problems, Li Zhou writes, because the use of audience data in this way can lead to the “ultimate clickbait” by “plucking content directly from reader’s brains, and then presenting it back to them on a silver platter.” That creates a feedback loop, Zhou writes, that leaves little room for new perspectives to enter the conversation.

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