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‘Contemporary’ homepage designs receive more pageviews and lead to better information retention by readers

Engaging News Project

You might have heard: An interactive website can make its content more persuasive, and web design has the potential to increase the amount of reader engagement

But did you know: According to a new report by the Engaging News Project, “contemporary” homepage designs lead to more pageviews and increased retention of details from articles. The experiments gave readers the same content, presented in a traditional newsprint-style layout and in a modular, image-based layout. The contemporary designs received a 90 percent increase in pageviews as compared to the classic design, and readers’ retention of details from articles increased by 50 percent when viewing the contemporary website. Director of the Engaging News Project Talia Stroud says: “Our research shows just how important the design of a homepage can be to the commercial and democratic success of a news website.”

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