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ComScore to track video audiences across computers, mobile and “other streaming devices”

New York Times

You might have heard: Digital video has created a conundrum for measuring total viewership (Hollywood Reporter), pushing groups like CNN to create an “all screen” metric, which combines data from different samples (Media Post)

But did you know: Previously ComScore measured digital video audiences only on desktops and laptops. The new device metrics are part of a larger effort to introduce measurements that better account for modern technology habits. “The question that I get every single day is: ‘Where have all the viewers gone?’ said Alan Wurtzel, president of research at NBCUniversal, which plans to release daily digital viewership estimates of its own shows. “The reality is, they really haven’t gone anywhere. They’re simply consuming video content differently.”

+ Related: Facebook has been working hard to convince marketers to shift part of their TV ad budgets to the social network (Digiday)

+ Noted: Aol is restructuring, aimed at “simplifying the company around ad tech, stronger content operations and video”(TechCrunch); Growing magazine subscription app Magzter adds an “all-you-can-read” subscription for titles including Maxim, ESPN and Fast Company (Wall Street Journal);The Hill hires former Gawker viral-content expert Neetzan Zimmerman as senior director, audience and strategy (The Hill); Politico’s revenue grew 25 percent in 2014 according to CEO Jim Vandehei (Washington Post); Scripps and Gannett say they are ready with notification-style apps for the Apple Watch (NetNewsCheck);As NewsU e-learning pioneer Howard Finberg retires, Poynter announces an interactive learning fellowship in his name for recent college grads (Poynter)

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