CNN’s Great Big Story will produce native ads, but it may not be labeled as such

You might have heard: CNN launched Millennial-focused video site Great Big Story, its attempt to compete with Vice and BuzzFeed (Advertising Age)

But did you know: With its new Millennial-focused video site Great Big Story, CNN is aiming to create content that will be shared widely on social networks and conducive to native advertising, but those native ads may not be labeled as sponsored content. Content from CNN’s branded content studio Courageous is labeled as sponsored content and often appears as a separate part of the website, but native ads on Great Big Story “won’t be labeled any differently than strictly editorial content,” Fast Company reports. Business Insider reports that CNN clarified this means native advertising won’t have its own section, though it will say something like “presented by.”

+ CNN is focusing on building an audience for Great Big Story on Facebook first because they’ve identified four subject areas with built-in audiences on Facebook that are likely to spark sharing, including food and the environment (Wall Street Journal)