You might have heard: Chartbeat’s Tony Haile explains how Chartbeat came to the “time spent” metric and what selling time really entails (NetNewsCheck)
But did you know: “Last month, Chartbeat became the first measurement company to have a metric based on attention accredited by the Media Rating Council, the body that determines what standards can be used to buy and sell advertising online,” writes Mathew Ingram. Now, the company plans to put the documents and reference material it supplied in order to get accredited and make them accessible for anyone to examine and/or learn from.
+ Nielsen, the measurement company whose television ratings underpin billions of dollars in advertising sales, is rolling out a new system that aims to become the standard currency for pricing digital content (Financial Times)
+ Noted: Jill Abramson is teaming with Steve Brill on a startup venture(The Wrap); Gannett earnings strong, but publishing revenues continue a steep slide (Poynter) andhere’s more on Gannett’s evolution on the editorial and production side(Street Fight Mag); In New Orleans, The Times-Picayune is bringing back print on Mondays to subscribers, catering partially to increased interest in football(Nieman Lab); The Los Angeles Times is introducing a new California section (LA Observed); New York Times partners with Citi for mobile native advertising solution (New York Times); Nate Silver is adding video to FiveThirtyEight(AdAge); BuzzFeed will join the IAB board this year (Adweek); Digital ad revenue hits $23 billion in first half of 2014 and mobile jumps 76% year-over-year, overtaking banner ads (IAB)