BuzzFeed’s new mobile app will be just for news, but not just their own: it will aggregate other reporting

You might have heard:  BuzzFeed is developing a second app that will focus only on “serious news” (AdAge)

But did you know: The non-entertainment app will focus on news as it unfolds online but won’t always highlight BuzzFeed content. “Part of understanding [a noisy social web] ecosystem means acknowledging that many readers don’t care what outlet their news comes from — they care about getting it quickly,” writes Caroline O’Donovan. “I don’t think you can do news well if you think that your news organization produces the only content of value. That’s crazy,” BuzzFeed editor-in-chief Ben Smith says. “There’s a humility required in doing news well now. It requires being open to the Internet, and realizing you’re a part of a collaborative project with other news outlets.”

+ “My favorite part of the BuzzFeed-building-a-news-app story: how they’re prototyping with an email newsletter.” tweets NPR director of web and engagement Patrick Cooper (@btrpkc)

+ Noted: CNN will provide radio content again through arrangement with Cumulus Media’s Westwood One; BBC launches app to encourage pre-schoolers to read (The Guardian); Washington Post’s Brand Connect will spread to all the company’s mobile apps, plus a look at other native advertising efforts (AdExchanger); Condé Nast digital director on avoiding a race to the bottom in online ads (The Media Briefing); NABJ and NAHJ will hold a joint convention in 2016 (Maynard Institute)