BuzzFeed is dividing itself into two distinct departments — BuzzFeed News and BuzzFeed Entertainment

You might have heard: Some speculated earlier this year that BuzzFeed could curtail its news operations to focus on more profitable areas such as video and entertainment

But did you know: BuzzFeed announced Tuesday that it is dividing into two as part of a company-wide reorganization. The two groups will be BuzzFeed News and a newly formed BuzzFeed Entertainment Group, a move that Emily Jane Fox writes is “aimed at solidifying its dominance in digital video.” While BuzzFeed Entertainment will serve as the umbrella for all entertainment content, BuzzFeed News will expand under Ben Smith, bringing its health team, global news operation, and video news under his leadership. Jonah Peretti says the reorganization puts BuzzFeed in the position “to become something like the Paramount of the 21st century — an entertainment conglomerate built to be consumed quickly and everywhere.”