Insights, tools and research to advance journalism

Axel Springer wants to become the ‘leading digital publisher’ in the US and the No. 1 publisher in every market it enters

Wall Street Journal

You might have heard: German publisher Axel Springer acquired a controlling stake in Business Insider last fall, starting its push into U.S. media

But did you know: Axel Springer says its push into the U.S. media market with its investment in Business Insider is starting to pay off, but it has even bigger goals: CEO Mathias Döpfner wants the company to become the “leading digital publisher” in the U.S. The U.S. isn’t its only target, too. Döpfner says he also wants Axel Springer to be the No. 1 publisher in every market it enters. Döpfner argues that Axel Springer has shown that it can make digital media profitable in Germany with, and that it’s now going to show it can do the same in English-speaking countries.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »