Authentic news reporting and corporate journalism are bound to compete

You might have heard: The lines between journalism and PR are rapidly becoming blurred as business interests bypass traditional media (Financial Times) and The divide between having ideas and reporting on them is dissolving as think tanks get into journalism (The Economist)

But did you know: “Those who fear native advertising or branded content will dread the unavoidable rise of corporate journalism,” writes Frédéric Filloux, who points out two issues with the trend. First, journalistic staffing is shrinking while the public relations crowd is rising and second, corporate communication is shifting toward a more subtle and mature approach based on storytelling. “This evolution carries both serious hazards for traditional journalism as well as tangible economic opportunities,” writes Filloux.

+ Margaret Sullivan suggests op-ed page disclose funding sources of its contributors (New York Times)

+ The New York Times has found a formula for native advertising success through T Brand Studio … yet questions remain on whether it can significantly hoist the ad revenue bottom line (Motley Fool)

+ “So the question for media outlets is: How do make your content more useful or more interesting than what your readers can get from the brands and other sources involved in a particular story?” (Gigaom)

+ Noted: New York Times launches “First Draft” politics site and newsletter(Huffington Post); Aaron Kushner to evaluate whether the Los Angeles Register is viable as a daily (Portada); Publications see Pinterest as a key ally (New York Times); Why publishers are chasing good news (Digiday); Gannett experiments with virtual reality (Poynter); In-image ads can now be programmatic too, underscoring digital advertising’s migration to automation (Adweek); Online and digital ads to reach 25% of local media revenues in 2015 (Street Fight Mag);Facebook will get 10% of U.S. digital ad spending in 2014 (Adweek); Fashion icon Karl Lagerfeld goes into daily newspaper publishing (García Media); The University of Missouri Journalism School received a $10 million gift from the Donald W. Reynolds Foundation (Connect Mid-Missouri)