Apple’s News app will have more than 50 publishers when it launches

You might have heard: Apple is developing a new app called News that will bring content from publishers together in one pre-installed app

But did you know: When Apple announced its upcoming News app in June, 18 publishers were on board. Now, Re/code reports that Apple has more than 50 publishers for the app. Publishers’ readiness to partner with Apple for the News app is likely due in part to the terms of the deal: Apple is allowing publishers to keep 100 percent of ad revenue for ads they sell and 70 percent for ads Apple sells. Publishers will also get credit from comScore for stories that users view, lessening the fear that the News app will cannibalize publishers’ audience numbers.