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Apple adds a curated list of ‘top stories’ and comScore integration to its News app


You might have heard: Despite how highly anticipated Apple’s News app was, publishers are somewhat disappointed with the platform due to the traffic they’re receiving from the app, the data they’re receiving from Apple, and the user experience it offers

But did you know: In an update to its News app released Tuesday, Apple added several important new features. Users will now see a list of “top stories,” curated by Apple’s editors and updated several times a day. Peter Kafka writes that change is a departure from the app’s original philosophy, which was “highlight stories based on each of its users’ tastes and reading behaviors.” More exciting for publishers, Apple has now turned on integration with comScore, allowing publishers to get credit for the views their content receives in News. One of publishers’ biggest complaints about Apple News thus far has been that the comScore integration wasn’t available yet.

+ Apple has suspended its efforts to develop a live TV service and is instead focusing on “being a platform for media companies to sell directly to customers through its App Store,” Bloomberg Business reports (Bloomberg Business)

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