American Society of Magazine Editors revises its guidelines to allow editors to work on native ads

You might have heard: Native advertising is becoming an important part of many organizations’ business strategies and is moving beyond just brand awareness to driving sales, but the industry is undecided on what role editorial staff should play in native advertising

But did you know: In the new guidelines from ASME, editors are no longer discouraged from working on ads but warns that advertising relationships should not influence other editorial content. ASME also recommends that native advertisements should be “clearly labeled.” The new guidelines also no longer discourage publications from selling cover ads. The introduction to the new recommendations says: “Guidelines are frequently revised to address emerging concerns but can always be summarized in one sentence: Don’t deceive the reader.”

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