Insights, tools and research to advance journalism

Journalism Essentials

This collection of guides explains the basic principles and elements of good journalism.

Many of these guides are largely based on the research and teachings of the Committee of Concerned Journalists — a consortium of reporters, editors, producers, publishers, owners and academics that for 10 years facilitated a discussion among thousands of journalists about what they did, how they did it, and why it was important. The author, Walter Dean, was CCJ training director and API Executive Director Tom Rosenstiel formerly co-chaired the committee.

What is journalism?

Journalism is the activity of gathering, assessing, creating, and presenting news and information. It is also the product of these activities.

Journalism can be distinguished from other activities and products by certain identifiable characteristics and practices. These elements not only separate journalism from other forms of communication, they are what make it indispensable to democratic societies. History reveals that the more democratic a society, the more news and information it tends to have.

Principles of the craft

Theories of journalism and the public

Bias and objectivity

Journalism attempts to be fair and accurate. It does this through objective methods and managing bias. These guides help you understand and navigate those processes.

Verification and accuracy

A journalist’s first job is to “get it right.” But how? These guides help you understand how to think about accuracy and practice verification.

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.