How API can help you drive more subscriptions or memberships
Revenue that comes directly from your audience in the form of subscriptions, memberships, donations, events and more is crucial for the long-term sustainability of many news organizations — especially those serving local communities.
The American Press Institute studies and experiments with viable business models based on consumer revenue, including by working directly with a diverse group of publishers to exchange insights and try new tactics based on advanced uses of data. As the news industry moves away from advertising-centric business models and toward consumer revenue, API is helping publishers navigate that shift.
Try these API resources to generate consumer revenue:
- Contact Gwen Vargo, API’s director of reader revenue, for help developing or refining your reader revenue-based model.
- Explore our Reader Revenue Toolkit, a collection of practical guides on topics ranging from subscription registration forms to email marketing campaigns.
- Read our report on what it takes to shift a news organization to reader revenue.
- Check out our audience research on why recent subscribers chose to pay for news.
- See how much U.S. newspapers charge for digital subscriptions.
- Check out our “consumer revenue” section on Better News, a repository of curated tips and case studies addressing common newsroom challenges.
- Learn how our Metrics for News analytics software can give you insights into what drives readers to start paying for your journalism.