How API can help you drive more subscriptions or memberships

Revenue that comes directly from your audience in the form of subscriptions, memberships, donations, events and more is crucial for the long-term sustainability of many news organizations — especially those serving local communities.

The American Press Institute studies and experiments with viable business models based on consumer revenue, including by working directly with a diverse group of publishers to exchange insights and try new tactics based on advanced uses of data. As the news industry moves away from advertising-centric business models and toward consumer revenue, API is helping publishers navigate that shift.

Try these API resources to generate consumer revenue: