API is hiring a Vice President, Product Strategy

The Vice President, Product Strategy, has a direct role in setting organizational strategy at the American Press Institute; managing the staff in concert with the CEO/Executive Director, and other members of the executive team; and being a thought leader for API and its partners in developing original news products, tools and training that help journalists serve diverse readers and communities more effectively.

The candidate must be able to lead with authority amid an evolving journalism and nonprofit landscape and to coach others, both internal staff and external partners, to navigate change. The candidate must have a deep knowledge of digital media and rapidly shifting technology. They must be able to recognize trends, identify news industry needs and articulate a vision for how the American Press Institute can collaborate with news organizations, philanthropy, and other nonprofits to fill gaps in strategic news product thinking and development.

The Vice President, Product Strategy, must be willing to assess risks, identify promising opportunities and develop bold initiatives for the American Press Institute that will have impact in the industry beyond incremental benchmarks. Intellectual curiosity, deep knowledge of technology, and the ability to manage a growing team and client base are requirements. The candidate must be a collaborative, team player who can work fast, write, and edit cleanly, and foster a creative work environment.

This change agent will manage the existing American Press Institute product portfolio, which includes Metrics for News, API’s analytics tool that aligns journalism metrics with an organization’s editorial values and business model, and Source Matters, API’s tool that allows publishers to track and improve the diversity of their organizations, and assess and possibly help expand the portfolio, working with other members of the Product Strategy team.

The Vice President, Product Strategy, will be a member of API’s executive team, and they must work with other executive staff and managers to nurture an inclusive workplace that encourages team members to thrive.

This position reports to the CEO/Executive Director.

Click here to apply

Include a resume and cover letter.



  • Attend board meetings and brief board members, in conjunction with the CEO/Executive Director, and other members of the executive team, on major program activities and developments in the field.
  • Manage budget and financial planning for the Product Strategy division and help manage the organization’s finances.
  • Set and revise the overall organizational strategy, in conjunction with the CEO/Executive Director and other members of the executive team.
  • Set and revise program strategy to ensure API uses its resources effectively to achieve noteworthy outcomes that help move the news industry forward.
  • Facilitate communication and collaboration across API.
  • Collaborate effectively and collegially with other API senior staff, including the Executive Vice President, Journalism Programs, the Vice President, Communications and Operations, and the CEO/Executive Director.
  • Represent the Institute to external partners, clients, funders, and others, at conferences and in meetings and in negotiations.
  • Partner with the Director of Human Resources in recruiting for open Product Strategy job positions and interviewing and assessing candidates.
  • Identify strategic opportunities for new products, tools and training that will help the Institute continue to grow and adapt to the most urgent needs in journalism.

Requirements and qualifications

  • At least five years of management or supervisory experience.
  • Extensive background working in media or technology, or fields where they intersect.
  • Experience with strategic project management, UX design and Agile software development philosophies.
  • Experience with maximizing the benefits of CRM software, such as Salesforce or Hubspot, within a complex organization.
  • Knowledge of some common programming languages, such as Python and Ruby.
  • Experience working with different content management systems.
  • Proficient in change management and adapting to change, with a track record of creating new programs and ways of doing things.
  • Must have a passion for helping America’s public-interest news organizations achieve sustainability.
  • Experience and comfort in written and spoken thought leadership.
  • Excellent oral and written communication skills.
  • Additional skills required involve knowing how to ask the right questions, active listening, evidence-based determination of what works, connecting disparate ideas, identifying new tactics to test, managing partner relationships, and more. The right candidate must be able to engage with internal and external partners fluently but must be open-minded to many different approaches.


  • Bachelor’s degree preferred, but significant professional or military experience may substitute for educational credentials, especially where the credentials may pose a barrier to candidates from traditionally underrepresented groups.

Employment Details

We believe that diversity in lived experiences, perspectives, knowledge, and ideas strengthens journalism, its business and our own organization. The American Press Institute is an Equal Opportunity Employer, where we encourage applications from candidates from communities traditionally underrepresented in journalism and from people of every age, race, ethnic background, gender, sexual orientation, socioeconomic background, disability status, medical condition, veteran status, and familial status.

This is a full-time position with a salary between $150,000 and $180,000 commensurate with skills and experience, and the following benefits:

  • 20 days of paid time off, plus major holidays (9 per year) and two floating holidays
  • Medical, dental and vision benefits
  • 401(k) plan with a generous matching policy
  • Medical and/or dependent flexible spending plan
  • Paid parental leave available
  • Employer- paid life insurance, short-term and long-term insurance policies
  • Pre-tax mass transit plan
  • Professional development opportunities (for example, conference attendance or stipends for course enrollment)

API’s main office is located in Arlington, Virginia. We have a preference for candidates for this role who reside in or would relocate to the Washington, D.C., area. The API team is mostly working remotely at present and has flexible expectations about working from the office when conditions are safe. Remote candidates should be willing to travel to the API main office for occasional meetings — typically trips of 2-3 days every 6-8 weeks. The job also may include occasional travel to conferences or other API events.

To apply: Please email a resume and a letter explaining your qualifications and your thinking on how product strategy aligns with the needs of news organizations to jobs@pressinstitute.org. We also invite candidates to fill out our affirmative action form here. Please include this form with your application. Candidates must be authorized to work in the United States. Please mention “VP, Product Strategy” in the subject line so we can direct your application to the right people. Please be prepared to provide three professional references upon request.

The deadline for application submissions was May 8, 2022. We are currently reviewing applications. 

Click here to apply

Include a resume and cover letter.


About the American Press Institute

The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change. The American Press Institute is a national 501(c)3 nonprofit educational organization affiliated with the News Media Alliance. It works with and draws on the best ideas from anyone working in news publishing and journalism and anyone interested in its mission of making journalism sustainable.