Survey research

This page contains original American Press Institute research into how the modern news audience consumes and pays for news, and other topics.

Much of this research was conducted by the Media Insight Project, an initiative of API, the Associated Press and NORC at the University of Chicago.

How Millennials Get News: Inside the habits of America’s first digital generation

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital […]

The Personal News Cycle: A focus on African American and Hispanic news consumers

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction The predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the […]

The Personal News Cycle: How Americans choose to get their news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction Contrary to the conventional wisdom about media consumption dividing along generational or political lines, a new survey finds that the nature of the news itself — the topic […]