Strategy Studies

API Strategy Studies dive deep with practical guides on how news organizations are succeeding in specific areas, like shifting business models, audience engagement and workflow innovation, and how others can follow.

Hacking the curriculum: How to teach data reporting in journalism schools

Journalists and educators largely agree at this point that by the time journalism students graduate they should have some experience with data. The Dow Jones News Fund, one of journalism’s most prestigious education programs since the 1950s, debuted a data internship this year. Data has become a more common topic at education convenings, and NICAR, […]

The best ways to build audience and relevance by listening to and engaging your community

People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, and on their own terms, connecting with others who share and help satisfy their curiosity about their world. This presents an opportunity for news publishers strained by shrinking resources and […]

Diving into Data Journalism: Strategies for getting started or going deeper

A few years ago, the digital revolution sparked upheaval — and in many newsrooms, concern. As technology brought data journalism and other new practices into newsrooms, some editors and publishers fretted that revered principles of shoe-leather reporting, experience, and intuition might decline or even disappear. But when the fear subsided, it became clear that the […]

Finding a voice on social media: Insights for local newsrooms

As more people, especially in younger generations, rely on social media to stay informed, news organizations must figure out how to speak to readers in these personal environments. How can a journalist’s news posts stand out in a newsfeed of both current events and family vacation photos? What we found by examining this question is […]

The best practices for reaching a Millennial audience

The long-term viability of media companies today depends on understanding Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, and smart devices. This generation, tethered to the world through technology, has developed digital routines that directly affect how they consume and share news. Younger readers have expectations about the […]

The best practices for innovation within news organizations

Innovation. It’s a word thrown around at lot in journalism today. There are innovation editors, teams, vice presidents, programs, and chairs at journalism schools. The New York Times produced a widely dissected internal innovation report. At a time of massive disruption and transformation, innovation is an imperative for news organizations. But it’s also a vague […]

How to build audiences with single-subject news products

As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic. Topic, not demographics or habits, is now the biggest factor determining where people turn for news. […]

How to produce value and revenue with digital video

Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore. Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according […]

The best ways for publishers to build credibility through transparency

As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance has grown. One of the most important ways journalists and news organizations earn the trust of the public trust is […]

How to choose a commenting platform for news sites

Comments can provide readers a voice. Comments can provide a space where readers can contribute new information, like sources sparking new stories, investigations and reports. Comments can also, among other benefits, increase website traffic for news organizations. Approximately 70 percent 101 newspaper and online editors/publishers surveyed across the country said they valued comments, according to […]