Strategy Studies
API Strategy Studies dive deep with practical guides on how news organizations are succeeding in specific areas, like shifting business models, audience engagement and workflow innovation, and how others can follow.
How customer service can build trust and engagement with audiences
With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to shore up their coffers. This rise of subscription and membership models has dovetailed with the rise of audience engagement in recent years, as newsrooms seek to build stronger relationships with […]
Cutting print: Making it work when publishing days must go
When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there across the country — little noticed beyond their home markets — have gradually scaled back print publishing. Papers of all sizes have considered it. Some are considering it right now. […]
How to build a metrics-savvy newsroom
Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom practice driven by the metrics of newsstand sales and broadcast ratings. Pulitzers and Emmys are qualitative data that indicates a reporter’s work is respected by her peers. Journalists don’t hate […]
The empathetic newsroom: How journalists can better cover neglected communities
Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As a result, admissions tests for medical schools for several years have included questions about psychology and human behavior, not just biology and anatomy. And the benefits, it turns out, work […]
How to cover local refugee communities: Strategies for newsrooms and reporters
The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality, there are many different pictures. The refugees who resettled in America in 2016 alone represent 107 countries and varied educational, economic, religious and ethnic backgrounds. Each […]
After a decade, it’s time to reinvent social media in newsrooms
For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook was confounding them, and MySpace was dying just when some were beginning to understand it. Then came the terrorist attacks in Mumbai, […]
A Matter of Space: Designing newsrooms for new digital practice
Over the past decade, technology has driven unprecedented change in news audiences and news organizations. News organizations have experimented with business models, integrated new technologies, adopted digital platforms and established digital-first workflows. Yet in too many newsrooms, the physical spaces are stuck in the late 20th century. Now some newsroom leaders are redesigning their workplaces […]
How can collaborations between ethnic and mainstream outlets serve communities in the digital age?
A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]
Improving accountability reporting: How to make the best of journalism better for audiences
By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]
How news partnerships work: Commercial and nonprofit newsrooms can work together to benefit and change journalism
What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same time, most commercial newsrooms have seen deep cuts to staffing and resources, leaving them in search of ways to sustain the quality and depth of their journalism. These forces are […]