Insights, tools and research to advance journalism

Strategy Studies

API Strategy Studies dive deep with practical guides on how news organizations are succeeding with a certain product or revenue model, and how others can follow.

Help Wanted: The ultimate social media job description

What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral part of journalism, not just an afterthought. Kleinberg, a social media editor at Crain Communications in New York, was a longtime social media editor for the Chicago Tribune and author […]

Engaging your audiences (even the difficult ones): More ideas from the experts

Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: “Notably, only one-fifth said that ‘news is a two-way conversation.’ This may reflect a lack of enthusiasm towards comments on news sites, or other forms of audience interaction, such as […]

After a decade, it’s time to reinvent social media in newsrooms

For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook was confounding them, and MySpace was dying just when some were beginning to understand it. Then came the terrorist attacks in Mumbai, […]

A Matter of Space: Designing newsrooms for new digital practice

Overview Over​ ​the​ ​past​ ​decade,​ ​technology​ ​has​ ​driven​ ​unprecedented change​ in news audiences and news organizations.​ ​News​ ​organizations​ ​have experimented​ ​with​ ​business​ ​models, integrated​ ​new​ ​technologies,​ ​adopted​ ​digital​ ​platforms​ ​and established​ digital-first workflows​. Yet in too many newsrooms, the physical spaces are stuck in the late 20th century. Now some newsroom​ ​leaders​ ​are​ ​redesigning​ ​their​ […]

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]

Improving accountability reporting: How to make the best of journalism better for audiences

By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]

How news partnerships work: Commercial and nonprofit newsrooms can work together to benefit and change journalism

What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same time, most commercial newsrooms have seen deep cuts to staffing and resources, leaving them in search of ways to sustain the quality and depth of their journalism. These forces are […]

Distributed content: The best ways to build sustainable platform strategies

The potential audience for news has never been larger, yet reaching that audience directly has never been more of a challenge for publishers. Thanks to the explosion of social media and smartphones, people are consuming content constantly, but they are far less likely to discover or consume that content on publisher websites. Websites will, of […]

How to engage readers with digital longform journalism

Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.