Ensuring the best possible user experience is crucial to moving potential subscribers through your digital checkout line. Every step matters. Yet publishers often overlook — and undervalue — the registration and subscription pages they rely on to sign up these readers. That is a costly mistake. The importance of user-friendly registration and subscription pages should […]

While publishers should seize on the opportunities offered by email marketing, they should not view email — or any single approach — as the magic bullet to gaining subscribers. Wherever possible, news organizations should be using multiple touch points to connect with prospective subscribers, both on and offline. Email campaigns, while effective, rely on having […]

Nothing is more important to the brave new world of building subscriptions than the relatively old world of email. An email address gives publishers ways to target and connect with potential subscribers that are much more effective than metrics like “unique visitors,” a potentially misleading number due to the fact that the same person may […]