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Reports based on API events that capture new knowledge or best practices to help you understand an issue, solve a problem, or make a decision.

The Deseret News strategy for reinventing newspaper content

In a media environment where better content is just one click away, publishers should focus intensely on the subject areas about which their communities are most passionate and then use increasingly sophisticated data measures to drive how to distribute this content as widely as possible.

How McClatchy teaches 30 papers to sell digital advertising

A critical strategic goal for most local media companies is to learn how to grow digital revenue – rather than focusing most resources on managing traditional revenue streams. This is especially critical for newspapers, where print ad revenues have dropped markedly since 2006. Among the newspaper companies, The McClatchy Co. has one of the most […]

6 principles Clark Gilbert used to transform Deseret News

Industry wide, American newspapers today derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media averages 45 percent, a little more than three years after former Harvard Business School professor Clark Gilbert took over the company. How has he done it?