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Reports based on API events that capture new knowledge or best practices to help you understand an issue, solve a problem, or make a decision.

7 characteristics of effective accountability journalists

No matter what topics they cover, many journalists hold people and institutions responsible for their words and actions. This “accountability journalism,” whether it is political fact-checking, investigations or other forms of reporting, must still engage readers and impact audiences to be effective. All journalism, in the end, should strive to make the significant interesting. Through […]

Primary election coverage: What types of news engage audiences

A broad, data-driven analysis of campaign coverage by the Engaging News Project and the American Press Institute shows how local, state, and federal elections are covered across the United States and what types of campaign coverage engage individuals. The Engaging News Project partnered with the American Press Institute to examine local news coverage of the […]

Best practices for product management in news organizations

News is a product. Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying “products” in stores or online. We hear tech people describe a new app or service as a “product.” And all that makes sense. But we traditionally did not think of news that way. […]

A culture-based strategy for creating innovation in news organizations

For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for creative storytelling, audience expansion, and crafting or grasping new digital tools for whatever needs arise. The worst, in that news organizations are often unable to seize the opportunities at their […]

Unlocking mobile revenue and audience: New ideas and best practices

We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the last year became the primary platforms for news. With that comes a whole new level of uncertainty and opportunity for news publishers. The American Press Institute recently gathered more than 40 […]

Understanding the rise of sponsored content

In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient to support them in a digital age. Digital display ads command unimpressive rates and engagement, with clickthroughs measured in the tenths of percentage points. Digital subscriptions have recently helped some […]

How to break away from articles and invent new story forms

As publishing has moved to digital forms, journalists have discovered it is quite possible — and sometimes preferable — to tell a news story without writing an article. But how? The American Press Institute, with the help of Melody Kramer from NPR and Kennedy Elliott from the Washington Post, packed a room at the Online […]

10 tips for understanding your audiences and targeting new ones

News companies, especially newspapers, were historically organized to pursue mass audiences. The goal was to build up the biggest possible audience by covering the widest array of general interest topics. That’s no more. In a consumer-driven media age, in which charging for digital content is becoming a large part of the business model, publishers have […]

6 marketing and research lessons for sophisticated selling of digital subscriptions

As news organizations increasingly rely on subscription revenue, this shift demands a new approach toward audience. Publishers must understand user behavior better, take advantage of analytics and be more audience focused. A leading market economist and two executives from the New York Times outlined increasingly sophisticated methods to hone in on reader preferences during a […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.