As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic. Topic, not demographics or habits, is now the biggest factor determining where people turn for news. […]
Strategy Studies (Page 2)
API Strategy Studies dive deep with practical guides on how news organizations are succeeding with a certain product or revenue model, and how others can follow.
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore. Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according […]
As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance has grown. One of the most important ways journalists and news organizations earn the trust of the public trust is […]
Comments can provide readers a voice. Comments can provide a space where readers can contribute new information, like sources sparking new stories, investigations and reports. Comments can also, among other benefits, increase website traffic for news organizations. Approximately 70 percent 101 newspaper and online editors/publishers surveyed across the country said they valued comments, according to […]
The numbers are in on news organizations earning money by producing events – and the revenue is significant.
Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who are they for? If the answers that come back are “everything” and “everyone,” we’re about to change that. A mobile app or website that serves all your traditional content to […]