Strategy Studies

API Strategy Studies dive deep with practical guides on how news organizations are succeeding with a certain product or revenue model, and how others can follow.

How to build a metrics-savvy newsroom

Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom practice driven by the metrics of newsstand sales and broadcast ratings. Pulitzers and Emmys are qualitative data that indicates a reporter’s work is respected by her peers. Journalists don’t hate […]

The empathetic newsroom: How journalists can better cover neglected communities

Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As a result, admissions tests for medical schools for several years have included questions about psychology and human behavior, not just biology and anatomy. And the benefits, it turns out, work […]

How to cover local refugee communities: Strategies for newsrooms and reporters

Overview The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality, there are many different pictures. The refugees who resettled in America in 2016 alone represent 107 countries and varied educational, economic, religious and ethnic backgrounds. […]

Help Wanted: The ultimate social media job description

What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral part of journalism, not just an afterthought. Kleinberg, a social media editor at Crain Communications in New York, was a longtime social media editor for the Chicago Tribune and author […]

Engaging your audiences (even the difficult ones): More ideas from the experts

Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: “Notably, only one-fifth said that ‘news is a two-way conversation.’ This may reflect a lack of enthusiasm towards comments on news sites, or other forms of audience interaction, such as […]

Want a social media team that’s ready for 2018? Here’s what you can do now.

What can you do now to create a social media team that’s ready for the accountability reporting you’ll do in 2018 — and in upcoming elections? Here are ideas from experts in our social media strategy study. To build community interest and engagement, try starting the conversation on social media and continuing it in your […]

After a decade, it’s time to reinvent social media in newsrooms

For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook was confounding them, and MySpace was dying just when some were beginning to understand it. Then came the terrorist attacks in Mumbai, […]

A Matter of Space: Designing newsrooms for new digital practice

Overview Over​ ​the​ ​past​ ​decade,​ ​technology​ ​has​ ​driven​ ​unprecedented change​ in news audiences and news organizations.​ ​News​ ​organizations​ ​have experimented​ ​with​ ​business​ ​models, integrated​ ​new​ ​technologies,​ ​adopted​ ​digital​ ​platforms​ ​and established​ digital-first workflows​. Yet in too many newsrooms, the physical spaces are stuck in the late 20th century. Now some newsroom​ ​leaders​ ​are​ ​redesigning​ ​their​ […]

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]

Improving accountability reporting: How to make the best of journalism better for audiences

By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]