Insights, tools and research to advance journalism

Reports (Page 5)

API’s invests significant time, thought and resources in producing research that we believe is definitive and useful. We address the most-pressing issues facing news organizations — understanding audiences, creating business models, and internal transformation — in a way that helps the leaders and the strivers in those organizations form plans and take action.

This page collects all of API’s in-depth research of several forms — white papers that share insights from in-person events, strategy studies that help publishers form their own plans, and survey research analysis that helps publishers serve the needs of modern news audiences.

How Millennials Get News: Inside the habits of America’s first digital generation

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital […]

How to produce value and revenue with digital video

Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore. Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according […]

The best ways for publishers to build credibility through transparency

As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance has grown. One of the most important ways journalists and news organizations earn the trust of the public trust is […]

How to choose a commenting platform for news sites

Comments can provide readers a voice. Comments can provide a space where readers can contribute new information, like sources sparking new stories, investigations and reports. Comments can also, among other benefits, increase website traffic for news organizations. Approximately 70 percent 101 newspaper and online editors/publishers surveyed across the country said they valued comments, according to […]

The Personal News Cycle: A focus on African American and Hispanic news consumers

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction The predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the […]

Unlocking mobile revenue and audience: New ideas and best practices

We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the last year became the primary platforms for news. With that comes a whole new level of uncertainty and opportunity for news publishers. The American Press Institute recently gathered more than 40 […]

The Personal News Cycle: How Americans choose to get their news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction Contrary to the conventional wisdom about media consumption dividing along generational or political lines, a new survey finds that the nature of the news itself — the topic […]

The best strategies for creating specialized mobile apps

Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who are they for? If the answers that come back are “everything” and “everyone,” we’re about to change that. A mobile app or website that serves all your traditional content to […]

Understanding the rise of sponsored content

In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient to support them in a digital age. Digital display ads command unimpressive rates and engagement, with clickthroughs measured in the tenths of percentage points. Digital subscriptions have recently helped some […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.