For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for creative storytelling, audience expansion, and crafting or grasping new digital tools for whatever needs arise. The worst, in that news organizations are often unable to seize the opportunities at their […]
Reports (Page 5)
API’s invests significant time, thought and resources in producing research that we believe is definitive and useful. We address the most-pressing issues facing news organizations — understanding audiences, creating business models, and internal transformation — in a way that helps the leaders and the strivers in those organizations form plans and take action.
This page collects all of API’s in-depth research of several forms — white papers that share insights from in-person events, strategy studies that help publishers form their own plans, and survey research analysis that helps publishers serve the needs of modern news audiences.
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic. Topic, not demographics or habits, is now the biggest factor determining where people turn for news. […]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital […]
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore. Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according […]
As so much in the world of news and information changes, the fundamental bond of trust between journalists and the communities they serve is one of the few things that doesn’t. In fact, its importance has grown. One of the most important ways journalists and news organizations earn the trust of the public trust is […]
Comments can provide readers a voice. Comments can provide a space where readers can contribute new information, like sources sparking new stories, investigations and reports. Comments can also, among other benefits, increase website traffic for news organizations. Approximately 70 percent 101 newspaper and online editors/publishers surveyed across the country said they valued comments, according to […]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction The predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the […]
The numbers are in on news organizations earning money by producing events – and the revenue is significant.
We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the last year became the primary platforms for news. With that comes a whole new level of uncertainty and opportunity for news publishers. The American Press Institute recently gathered more than 40 […]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction Contrary to the conventional wisdom about media consumption dividing along generational or political lines, a new survey finds that the nature of the news itself — the topic […]