Reports

API’s invests significant time, thought and resources in producing research that we believe is definitive and useful. We address the most-pressing issues facing news organizations — understanding audiences, creating business models, and internal transformation — in a way that helps the leaders and the strivers in those organizations form plans and take action.

This page collects all of API’s in-depth research of several forms — white papers that share insights from in-person events, strategy studies that help publishers form their own plans, and survey research analysis that helps publishers serve the needs of modern news audiences.

Hacking the curriculum: How to teach data reporting in journalism schools

Journalists and educators largely agree at this point that by the time journalism students graduate they should have some experience with data. The Dow Jones News Fund, one of journalism’s most prestigious education programs since the 1950s, debuted a data internship this year. Data has become a more common topic at education convenings, and NICAR, […]

Primary election coverage: What types of news engage audiences

A broad, data-driven analysis of campaign coverage by the Engaging News Project and the American Press Institute shows how local, state, and federal elections are covered across the United States and what types of campaign coverage engage individuals. The Engaging News Project partnered with the American Press Institute to examine local news coverage of the […]

The best ways to build audience and relevance by listening to and engaging your community

People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, and on their own terms, connecting with others who share and help satisfy their curiosity about their world. This presents an opportunity for news publishers strained by shrinking resources and […]

Charting new ground: The ethical terrain of nonprofit journalism

Overview A different kind of revenue, one that has nothing to do with advertising or subscriptions, is playing a larger role in journalism today. Nonprofit funding, once largely the province of public broadcasting, is becoming an important source of support for a new cohort of non-commercial news organizations —  many of them digital natives — […]

A new understanding: What makes people trust and rely on news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For more than a generation, research has tried to identify the qualities that lead people to trust news. The work has concluded that in general people want journalism […]

Diving into Data Journalism: Strategies for getting started or going deeper

A few years ago, the digital revolution sparked upheaval — and in many newsrooms, concern. As technology brought data journalism and other new practices into newsrooms, some editors and publishers fretted that revered principles of shoe-leather reporting, experience, and intuition might decline or even disappear. But when the fear subsided, it became clear that the […]

Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers

Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an in-depth analysis the landscape is converging around a couple leading models and price structures. As the traditionally dominant revenue streams of print and advertising come under pressure, almost all newspapers […]

Best practices for product management in news organizations

News is a product. Conceptually, that is a leap for people from traditional reporting and editing roles. We are used to buying “products” in stores or online. We hear tech people describe a new app or service as a “product.” And all that makes sense. But we traditionally did not think of news that way. […]

Finding a voice on social media: Insights for local newsrooms

As more people, especially in younger generations, rely on social media to stay informed, news organizations must figure out how to speak to readers in these personal environments. How can a journalist’s news posts stand out in a newsfeed of both current events and family vacation photos? What we found by examining this question is […]

Fact-checking and accountability journalism: Popular, effective — but sometimes misunderstood

Most people who studied journalism or communication at a broad selection of schools across the United States believe that fact-checking journalism — a relatively new form of accountability reporting in politics — is effective at improving political discourse, according to a new survey. About two-thirds of graduates of communication and journalism, or 65 percent, across […]