Insights, tools and research to advance journalism

Reports (Page 2)

API’s invests significant time, thought and resources in producing research that we believe is definitive and useful. We address the most-pressing issues facing news organizations — understanding audiences, creating business models, and internal transformation — in a way that helps the leaders and the strivers in those organizations form plans and take action.

This page collects all of API’s in-depth research of several forms — white papers that share insights from in-person events, strategy studies that help publishers form their own plans, and survey research analysis that helps publishers serve the needs of modern news audiences.

A Matter of Space: Designing newsrooms for new digital practice

Overview Over​ ​the​ ​past​ ​decade,​ ​technology​ ​has​ ​driven​ ​unprecedented change​ in news audiences and news organizations.​ ​News​ ​organizations​ ​have experimented​ ​with​ ​business​ ​models, integrated​ ​new​ ​technologies,​ ​adopted​ ​digital​ ​platforms​ ​and established​ digital-first workflows​. Yet in too many newsrooms, the physical spaces are stuck in the late 20th century. Now some newsroom​ ​leaders​ ​are​ ​redesigning​ ​their​ […]

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]

The Innovation Divide: Similarities and differences in how managers and staff view the transition to digital

Editor’s note: Rather than slow, the pace of change in news in 2017 appears only to be accelerating. McClatchy’s new chief executive recently announced a program to speed up digital transformation in the newspaper chain’s 31 newsrooms. The multi-million dollar Knight-Lenfest Newsroom initiative (of which API plays a role) has expanded its team-centric process to […]

Tools for better accountability journalism

Creating charts, videos and interactives to enhance fact-checking and accountability reporting doesn’t need to involve a huge staff and expensive equipment. Here are some free or inexpensive tools and software that can help you create fact- and data-dominated presentations. Have recommendations of your own? Tell us here so we can add them to this list. […]

Improving accountability reporting: How to make the best of journalism better for audiences

By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]

Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research New research shows that although Americans are in many ways divided in their attitudes toward the media, Republicans and Democrats are in many ways strikingly alike in their behavior […]

‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news and the rhetoric of President Donald […]

How news partnerships work: Commercial and nonprofit newsrooms can work together to benefit and change journalism

What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same time, most commercial newsrooms have seen deep cuts to staffing and resources, leaving them in search of ways to sustain the quality and depth of their journalism. These forces are […]

Paying for news: Why people subscribe and what it says about the future of journalism

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital […]

The future of digital advertising: Designs for mobile screens may be more effective

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »