No matter what topics they cover, many journalists hold people and institutions responsible for their words and actions. This “accountability journalism,” whether it is political fact-checking, investigations or other forms of reporting, must still engage readers and impact audiences to be effective. All journalism, in the end, should strive to make the significant interesting. Through […]
API’s invests significant time, thought and resources in producing research that we believe is definitive and useful. We address the most-pressing issues facing news organizations — understanding audiences, creating business models, and internal transformation — in a way that helps the leaders and the strivers in those organizations form plans and take action.
This page collects all of API’s in-depth research of several forms — white papers that share insights from in-person events, strategy studies that help publishers form their own plans, and survey research analysis that helps publishers serve the needs of modern news audiences.
The potential audience for news has never been larger, yet reaching that audience directly has never been more of a challenge for publishers. Thanks to the explosion of social media and smartphones, people are consuming content constantly, but they are far less likely to discover or consume that content on publisher websites. Websites will, of […]
Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort […]
Journalists and educators largely agree at this point that by the time journalism students graduate they should have some experience with data. The Dow Jones News Fund, one of journalism’s most prestigious education programs since the 1950s, debuted a data internship this year. Data has become a more common topic at education convenings, and NICAR, […]
A broad, data-driven analysis of campaign coverage by the Engaging News Project and the American Press Institute shows how local, state, and federal elections are covered across the United States and what types of campaign coverage engage individuals. The Engaging News Project partnered with the American Press Institute to examine local news coverage of the […]
People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, and on their own terms, connecting with others who share and help satisfy their curiosity about their world. This presents an opportunity for news publishers strained by shrinking resources and […]
Overview A different kind of revenue, one that has nothing to do with advertising or subscriptions, is playing a larger role in journalism today. Nonprofit funding, once largely the province of public broadcasting, is becoming an important source of support for a new cohort of non-commercial news organizations — many of them digital natives — […]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For more than a generation, research has tried to identify the qualities that lead people to trust news. The work has concluded that in general people want journalism […]
A few years ago, the digital revolution sparked upheaval — and in many newsrooms, concern. As technology brought data journalism and other new practices into newsrooms, some editors and publishers fretted that revered principles of shoe-leather reporting, experience, and intuition might decline or even disappear. But when the fear subsided, it became clear that the […]
Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers
Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an in-depth analysis the landscape is converging around a couple leading models and price structures. As the traditionally dominant revenue streams of print and advertising come under pressure, almost all newspapers […]