Insights, tools and research to advance journalism

Reports

API’s invests significant time, thought and resources in producing research that we believe is definitive and useful. We address the most-pressing issues facing news organizations — understanding audiences, creating business models, and internal transformation — in a way that helps the leaders and the strivers in those organizations form plans and take action.

This page collects all of API’s in-depth research of several forms — white papers that share insights from in-person events, strategy studies that help publishers form their own plans, and survey research analysis that helps publishers serve the needs of modern news audiences.

The Innovation Divide: Similarities and differences in how managers and staff view the transition to digital

Editor’s note: Rather than slow, the pace of change in news in 2017 appears only to be accelerating. McClatchy’s new chief executive recently announced a program to speed up digital transformation in the newspaper chain’s 31 newsrooms. The multi-million dollar Knight-Lenfest Newsroom initiative (of which API plays a role) has expanded its team-centric process to […]

Tools for better accountability journalism

Creating charts, videos and interactives to enhance fact-checking and accountability reporting doesn’t need to involve a huge staff and expensive equipment. Here are some free or inexpensive tools and software that can help you create fact- and data-dominated presentations. Have recommendations of your own? Tell us here so we can add them to this list. […]

Improving accountability reporting: How to make the best of journalism better for audiences

By many measures, never have there been more efforts in journalism to scrutinize and hold powerful people and institutions accountable. The number of news organizations doing fact-checking journalism has nearly tripled since 2014. Non-profit investigative news has expanded, along with a clearer effort in all kinds of reporting to call out deception and avoid false […]

Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research New research shows that although Americans are in many ways divided in their attitudes toward the media, Republicans and Democrats are in many ways strikingly alike in their behavior […]

‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news and the rhetoric of President Donald […]

How news partnerships work: Commercial and nonprofit newsrooms can work together to benefit and change journalism

What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same time, most commercial newsrooms have seen deep cuts to staffing and resources, leaving them in search of ways to sustain the quality and depth of their journalism. These forces are […]

Paying for news: Why people subscribe and what it says about the future of journalism

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital […]

The future of digital advertising: Designs for mobile screens may be more effective

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

General election news coverage: What engages audiences down the ballot

  Summary As Election Day approaches, more people seek news and information about politics. To understand the habits of news audiences in the run-up to the election, we analyzed what was being covered in reporting about down-ballot, non-presidential races for U.S. Congress, governor, and local offices in the lead-up to the 2016 general election. The […]

The Future of Fact-Checking: Moving ahead in political accountability journalism

Overview These should be heady days for fact-checkers. In an industry that has not otherwise been enjoying robust growth, the number of media outlets focused on fact-checking and political accountability reporting has grown rapidly. Bolstered by new partnerships and technology, demonstrably more fact-checking took place during the 2016 election than in previous elections. Media organizations […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.