Insights, tools and research to advance journalism

Publications (Page 9)

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

A culture-based strategy for creating innovation in news organizations

For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for creative storytelling, audience expansion, and crafting or grasping new digital tools for whatever needs arise. The worst, in that news organizations are often unable to seize the opportunities at their […]

Welcome our new summer fellow, Katie Yaeger

This week, we’re excited to welcome our new summer fellow, Katie Yaeger. Katie graduated from the University of Missouri this spring with a Bachelor of Journalism degree. She will return to the Missouri School of Journalism in the fall to pursue her master’s in strategic communication. While studying at the University of Missouri, Katie served as the director of […]

How to build audiences with single-subject news products

As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic. Topic, not demographics or habits, is now the biggest factor determining where people turn for news. […]

How to integrate start-up culture in a traditional news organization

Newsrooms and tech start-ups have much in common. Both are fast-paced, have intellectually curious staff, and strive to stay ahead of the latest developments. But newsrooms also have long-standing routines that govern their day-to-day work and hierarchical management structures that are out-of-step with typical start-up culture. Injecting a bit of start-up ethos into the newsroom […]

We’re hosting a Millennial news discussion for #wjchat

Our recently released research about How Millennials Get News will be the discussion topic for the #wjchat Twitter chat this Wednesday, April 8, starting at 8 p.m. ET. Hop on the hashtag #wjchat then to discuss the findings and how to reach Millennial readers. The open chat Wednesday will be co-hosted by API deputy director Jeff Sonderman (@jeffsonderman) […]

How Millennials Get News: Inside the habits of America’s first digital generation

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital […]

Coming soon: How Millennials get news and information

API and and the Associated Press-NORC Center for Public Affairs Research will be releasing a major new audience study next week. Entitled “How Millennials Get News: Inside the Habits of America’s First Digital Generation,” the report will be one of the most detailed looks yet at what kind of information adults 18-34 consume, and how. […]

API working on a new tool for educating young news consumers

When most of us grew up it was clear what we meant by “the news.” We saw boundaries — the nightly newscast, the confines of a newspaper, bulletins on a radio broadcast. Those sources still exist, but so do many more. Young people today are immersed in media, receiving news, marketing and messages from many […]

Study shows the value of copy editing

Consider the following sentence:  Their may be some mistakes, but we are the ones to place you’re trust with. No news organization would print this sentence, and even the least grammatically sensitive people will be taken aback that I’m starting a blog post with it. But in an age of increasing pressure to push news […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.