This page collects the latest from a broad range of the original content API publishes, including survey research on news audiences, strategy studies that offer practical guidance for news organizations, and updates about the work we’re doing.

How customer service can build trust and engagement with audiences

With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to shore up their coffers. This rise of subscription and membership models has dovetailed with the rise of audience engagement in recent years, as newsrooms seek to build stronger relationships with […]

Getting the conversation around trust in media unstuck

This is the third installment of a column from API Executive Director Tom Rosenstiel, published in partnership with the Poynter Institute, about the press and politics, culture and media ethics, technology and the search for sustainability for news. Read the first column here and the second here. Journalists — at least good ones — believe they […]

How local news organizations are taking steps to recover from a year of trauma

More than a year after the global pandemic became official, local journalism still grapples with the fallout — not only from the coronavirus but also by an intense nationwide racial reckoning, regional disasters including fires and storms, and ever-present gun violence and mass shootings. The flood of news events over the past year also exacerbated […]

What journalists need in a chaotic news environment: Lessons from 2020

Elections in recent years have been marred by false and misleading claims of fraud. Anticipating an acceleration of the trend, editors and news directors from local newsrooms began reaching out to the American Press Institute in early 2020 for support addressing the issue. The onset of the pandemic and a corollary shift in election practices […]

How newsrooms can do less work – but have more impact

We’ve published a lot of articles at API about innovative things that news organizations are doing — they’re hosting events, they’re launching newsletters, they’re starting new beats, they’re translating more stories, they’re running reader hotlines, they’re campaigning for civility. All of it is good and meaningful work. But you know what our most popular piece […]

Keeping opinion local: The benefits of cutting national politics from opinion sections

When news organizations face cuts, opinion editors and writers are some of the first on the chopping block: Their work can be replaced by that of national syndicated columnists, saving precious dollars. But new research suggests that the long-term effects of that decision may be detrimental to local news organizations. Local news audiences, treated to […]

A new way of looking at trust in media: Do Americans share journalism’s core values?

The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say they trust the mainstream media, and independents are four times as likely.1 But the argument over media trust often has the feel of people talking past each other—many journalists denying […]

Building election coverage with audiences

No work of journalism should be focused more on what matters to the public than election coverage. Voters, after all, are the decision makers. But journalists don’t always make the right assumptions about what’s of interest to the voting public. One of the main concerns about political journalism is that it reflects the interests of […]

Addressing false information during the 2020 election and lessons for the future

The 2020 election may be remembered best for misinformation. Led by the defeated president himself, partisans — including elected officials — and others seeking to sow doubt about the legitimacy of the election spread false claims about voting and election results, undermining confidence in the foundations of our shared democracy. After the 2016 election, in […]

Amid uncertainty, back-to-basics reporting became essential in 2020 election coverage

The pandemic made nearly every facet of life more complicated. That, in turn, altered what kind of news people needed.  In response, many journalists offered a “back to basics” journalism, distilling key issues to help make them easy to understand and act upon.  Greater complexity was particularly true of voting in 2020, where many states […]