Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Can civility save journalism? 5 good questions with researcher Ashley Muddiman

Contentious stories and clickbait headlines are more than just annoying. They’re a barrier to a civil discussion of facts, they tend to increase partisanship, and they can impact the level of trust in media and other institutions. But are “civil” stories that focus on solutions interesting enough to attract readers? For her new research, University […]

We’re working with news orgs on journalism’s biggest challenges in 2018 — you can get involved

All told, our team at the American Press Institute worked with journalists and leaders at nearly 100 local news organizations this year in our mission to help them become more audience-centered and innovative organizations. Those partners included newspapers and digital startups, public radio stations and local TV stations — organizations large and small. We helped […]

4 new topics launch on Better News

Better News, an online resource for news and media innovators, has just added resources and best practices on four new subjects — data journalism, loyalty and community, subscriptions and membership and native advertising. The site launched in October and is produced by the American Press Institute. Better News is a product of the Knight-Lenfest Newsroom […]

‘Think as the people around you think’: Gaining a better understanding of our workplaces

As part of the American Press Institute’s Changemaker Network, which seeks to connect and support journalists from newsrooms around the country, we sponsored a few journalists in the network to attend the 2017 Online News Association conference. They were all first-timers at the conference, and we asked them each to share something that they learned […]

How to cover local refugee communities: Strategies for newsrooms and reporters

Overview The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality, there are many different pictures. The refugees who resettled in America in 2016 alone represent 107 countries and varied educational, economic, religious and ethnic backgrounds. […]

The 3 types of news subscribers: Why they pay and how to convert them

Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally representative survey to answer these fundamental questions facing the news industry. In the second phase of the Media Insight Project, a collaboration of the American Press Institute and The Associated […]

4 new topics launch on Better News

Better News, an online resource for news and media innovators, has just added resources and best practices on four new subjects — product management, video, reaching new audiences and building trust. The site launched in October and is produced by the American Press Institute. Better News is a product of the Knight-Lenfest Newsroom Initiative, which […]

Help Wanted: The ultimate social media job description

What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral part of journalism, not just an afterthought. Kleinberg, a social media editor at Crain Communications in New York, was a longtime social media editor for the Chicago Tribune and author […]

Engaging your audiences (even the difficult ones): More ideas from the experts

Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: “Notably, only one-fifth said that ‘news is a two-way conversation.’ This may reflect a lack of enthusiasm towards comments on news sites, or other forms of audience interaction, such as […]

Want a social media team that’s ready for 2018? Here’s what you can do now.

What can you do now to create a social media team that’s ready for the accountability reporting you’ll do in 2018 — and in upcoming elections? Here are ideas from experts in our social media strategy study. To build community interest and engagement, try starting the conversation on social media and continuing it in your […]