Insights, tools and research to advance journalism

Publications (Page 4)

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

How to cover local refugee communities: Strategies for newsrooms and reporters

Overview The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality, there are many different pictures. The refugees who resettled in America in 2016 alone represent 107 countries and varied educational, economic, religious and ethnic backgrounds. […]

The 3 types of news subscribers: Why they pay and how to convert them

Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally representative survey to answer these fundamental questions facing the news industry. In the second phase of the Media Insight Project, a collaboration of the American Press Institute and The Associated […]

4 new topics launch on Better News

Better News, an online resource for news and media innovators, has just added resources and best practices on four new subjects — product management, video, reaching new audiences and building trust. The site launched in October and is produced by the American Press Institute. Better News is a product of the Knight-Lenfest Newsroom Initiative, which […]

Help Wanted: The ultimate social media job description

What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral part of journalism, not just an afterthought. Kleinberg, a social media editor at Crain Communications in New York, was a longtime social media editor for the Chicago Tribune and author […]

Engaging your audiences (even the difficult ones): More ideas from the experts

Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: “Notably, only one-fifth said that ‘news is a two-way conversation.’ This may reflect a lack of enthusiasm towards comments on news sites, or other forms of audience interaction, such as […]

After a decade, it’s time to reinvent social media in newsrooms

For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook was confounding them, and MySpace was dying just when some were beginning to understand it. Then came the terrorist attacks in Mumbai, […]

A Matter of Space: Designing newsrooms for new digital practice

Overview Over​ ​the​ ​past​ ​decade,​ ​technology​ ​has​ ​driven​ ​unprecedented change​ in news audiences and news organizations.​ ​News​ ​organizations​ ​have experimented​ ​with​ ​business​ ​models, integrated​ ​new​ ​technologies,​ ​adopted​ ​digital​ ​platforms​ ​and established​ digital-first workflows​. Yet in too many newsrooms, the physical spaces are stuck in the late 20th century. Now some newsroom​ ​leaders​ ​are​ ​redesigning​ ​their​ […]

Welcome API’s research fellow Tracy Cook: Gauging digital subscription prices of US newspapers

Early this year, news outlets reported a rise in subscriptions. It was quickly dubbed the “Trump bump,” as apparently a heightened interest in news translated into more subscriptions for some newspapers. Generally, the narrative arc of paid-for journalism goes something like this: Print subscriptions are down, so revenue from print ads is also lower. Digital […]

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »