Insights, tools and research to advance journalism

Publications (Page 3)

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

4 questions nonprofit newsrooms and funders have about their evolving relationships

As journalism’s traditional business models continue to shift, more news organizations are turning to nonprofit and foundation support as a way to support their journalism. But taking money from private foundations rather than commercial advertisers comes with its own ethical issues concerning how news organizations maintain their editorial independence. Funding can be often more tied […]

Why we click on news stories

For news organizations, clicks are tracked closely. They generate advertising revenue and help newsrooms to better understand audience interests. But what motivates news users to click? The reasons are diverse and perhaps unexpected, according to a study forthcoming in the academic journal Journalism by Ph.D. candidate Tim Groot Kormelink and journalism studies professor Irene Costera […]

WAN-IFRA releases first findings from API-supported inquiry on news literacy

This week is the annual “News in Education Week,” a time when NIE programs at newspaper media across the U.S. typically draw additional attention to the work they seek to do year-round: help young people understand journalism and its value. Coinciding with NIE Week, the World Association of Newspapers and News Publishers (WAN-IFRA) has also […]

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. This week in March is traditionally observed as News in Education Week, and given our history with those programs through the former Newspaper Association of America’s foundation, we wanted to give an update on […]

Journalism driven by stakeholders: 9 good questions with Stakeholder Media Project’s Mark Lee Hunter

More media organizations are being created and controlled by the people who are invested in the issues their organizations are covering, according to Mark Lee Hunter. This form of journalism, called “stakeholder-driven media,” is changing our media landscape and offers lessons for traditional news organizations in building community. Hunter defines stakeholder-driven media as “media [that] […]

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? The following two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question. That work began with surveys of funders, nonprofit […]

7 characteristics of effective accountability journalists

No matter what topics they cover, many journalists hold people and institutions responsible for their words and actions. This “accountability journalism,” whether it is political fact-checking, investigations or other forms of reporting, must still engage readers and impact audiences to be effective. All journalism, in the end, should strive to make the significant interesting. Through […]

Distributed content: The best ways to build sustainable platform strategies

The potential audience for news has never been larger, yet reaching that audience directly has never been more of a challenge for publishers. Thanks to the explosion of social media and smartphones, people are consuming content constantly, but they are far less likely to discover or consume that content on publisher websites. Websites will, of […]

5 ways to build trust with your readers going into 2017

Studies have shown that trust in the media is at an all-time low. Especially after a particularly contentious election season, building relationships with readers is essential for newsrooms. Research from API shows that building trust with readers is not only a journalistic aspiration, but a business imperative. People who put a higher premium on trust […]

How to engage readers with digital longform journalism

Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort […]

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The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.