Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

How a culture of listening strengthens reporting and relationships

When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew the paper had some work to do. Regard for the Journal Star wasn’t particularly high among these residents of the central Illinois town; some said that the only time they […]

API offers lessons and resources for journalism educators at AEJMC 2018

API’s team will be meeting with journalism educators from around the country this week at the Association for Education in Journalism and Mass Communication conference in Washington, D.C. We encourage any professors, researchers or students who are attending to check out our sessions and say hello. On Monday from 11:45 a.m. to 1:15 p.m. API […]

Field Notes: Exploring digital subscriptions in New York and workplace integrity in D.C.

API is in New York, D.C. and Minneapolis this week for several events and workshops. Keep up with our insights and key takeaways on Twitter @AmPress. Director of Reader Revenue Gwen Vargo will be in New York on Tuesday and Wednesday for WAN IFRA’s Digital Media North American conference, held at the Thomson Reuters Building. The […]

API Field Notes: Supporting fact-checking around the world and the basics of engaged journalism

Global Fact V, the fifth international summit of journalists and researchers who work in fact-checking and accountability journalism, is this week in Rome. Jane Elizabeth, the American Press Institute’s Director of Accountability Journalism, will attend and present a session on reaching resistant audiences. About 200 people will attend the event — quadruple the number from […]

Americans and the News Media: What they do — and don’t — understand about each other

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research A key factor in the erosion of Americans’ trust of their news media is a failure to communicate — we have a public that doesn’t fully understand how journalists […]

API Field Notes: How analytics grow audiences, cultural change in newsrooms and ‘information disorders’

On Sunday June 3 our Assistant Program Manager Katie Kutsko presented at the 2018 INMA World Congress editor’s retreat on metrics that matter to journalists. She discussed how to decide what to cover — and what not to cover; how to use analytics to grow audience and deepen engagement; how to influence newsroom culture; and how […]

Welcome API’s summer fellow Gonzalo del Peon: Expanding reader revenue beyond subscriptions and helping newsrooms study what audiences need

The last twelve months have been the year of the digital subscription. In response to continuing ad revenue losses and social media platform upheaval, more newsrooms have turned toward reader revenue, and those who have long had digital subscription offerings made them increasingly central to their strategies. But as newsrooms continue to diversify their revenue, […]

API’s Latest: Organic news fluency, community listening & diversifying your newsroom

The American Press Institute’s been busy the past couple months. We’ve been out in newsrooms, helped with culture change and metrics, put on two summits tackling community listening and reader revenue, and published reports on how to implement these changes. Here’s a roundup of our work, along with tips and suggestions for adapting these ideas […]

API Field Notes: We’re talking about analytics in Virginia and journalism’s future in Vienna

API’s reach extends across the pond this week as API’s Executive Director Tom Rosenstiel offers his perspectives on changes in the journalism industry at “The Future of Journalism & Democracy in the Age of Fake News” tomorrow in Vienna, Austria. He’ll tackle tough subjects such as the future of journalism in the age of social media and the […]

Journalists can change the way they build stories to create organic news fluency

When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether the audience has the right skills. The discussion usually falls under the heading of “news literacy,” a body of work that typically involves a curriculum supervised by schools, heavily oriented […]