Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Americans and the News Media: What they do — and don’t — understand about each other

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research A key factor in the erosion of Americans’ trust of their news media is a failure to communicate — we have a public that doesn’t fully understand how journalists […]

API Field Notes: How analytics grow audiences, cultural change in newsrooms and ‘information disorders’

On Sunday June 3 our Assistant Program Manager Katie Kutsko presented at the 2018 INMA World Congress editor’s retreat on metrics that matter to journalists. She discussed how to decide what to cover — and what not to cover; how to use analytics to grow audience and deepen engagement; how to influence newsroom culture; and how […]

Welcome API’s summer fellow Gonzalo del Peon: Expanding reader revenue beyond subscriptions and helping newsrooms study what audiences need

The last twelve months have been the year of the digital subscription. In response to continuing ad revenue losses and social media platform upheaval, more newsrooms have turned toward reader revenue, and those who have long had digital subscription offerings made them increasingly central to their strategies. But as newsrooms continue to diversify their revenue, […]

API’s Latest: Organic news fluency, community listening & diversifying your newsroom

The American Press Institute’s been busy the past couple months. We’ve been out in newsrooms, helped with culture change and metrics, put on two summits tackling community listening and reader revenue, and published reports on how to implement these changes. Here’s a roundup of our work, along with tips and suggestions for adapting these ideas […]

API Field Notes: We’re talking about analytics in Virginia and journalism’s future in Vienna

API’s reach extends across the pond this week as API’s Executive Director Tom Rosenstiel offers his perspectives on changes in the journalism industry at “The Future of Journalism & Democracy in the Age of Fake News” tomorrow in Vienna, Austria. He’ll tackle tough subjects such as the future of journalism in the age of social media and the […]

Journalists can change the way they build stories to create organic news fluency

When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether the audience has the right skills. The discussion usually falls under the heading of “news literacy,” a body of work that typically involves a curriculum supervised by schools, heavily oriented […]

4 ways managers can build a more inclusive newsroom for diverse new hires

We know the numbers about newsroom diversity aren’t shifting in the direction we want them to. We’ve seen reports and studies that profess change, but a quick glance around local newsrooms tells another story. At API, we’re committed to researching the best practices in newsrooms around the country and trying to facilitate change — not […]

The empathetic newsroom: How journalists can better cover neglected communities

Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As a result, admissions tests for medical schools for several years have included questions about psychology and human behavior, not just biology and anatomy. And the benefits, it turns out, work […]

API Field Notes: We’re talking accountability journalism in Chicago, Wisconsin and Maine

It’s a busy next few weeks for API’s Jane Elizabeth, director of accountability journalism. She’ll be talking fact-checking, elections and reaching partisan audiences in Chicago, Wisconsin and Maine. Monday kicks off her schedule at Loyola University Chicago to discuss the basics of fact-checking with journalism students. On Thursday at the American Copy Editors Society annual […]

API Field Notes: We’re talking about subscriptions and analytics in California, New York, Wisconsin

We’ll be meeting with news publishers in New York, Wisconsin and California over the next few days to share some insights about how to run a subscriber-driven news business and how to get real value out of analytics. Our Deputy Executive Director Jeff Sonderman is giving a keynote to the Wisconsin Newspaper Association conference today about […]