Insights, tools and research to advance journalism

Publications (Page 2)

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

API Field Notes: We’re talking accountability journalism in Chicago, Wisconsin and Maine

It’s a busy next few weeks for API’s Jane Elizabeth, director of accountability journalism. She’ll be talking fact-checking, elections and reaching partisan audiences in Chicago, Wisconsin and Maine. Monday kicks off her schedule at Loyola University Chicago to discuss the basics of fact-checking with journalism students. On Thursday at the American Copy Editors Society annual […]

API Field Notes: We’re talking about subscriptions and analytics in California, New York, Wisconsin

We’ll be meeting with news publishers in New York, Wisconsin and California over the next few days to share some insights about how to run a subscriber-driven news business and how to get real value out of analytics. Our Deputy Executive Director Jeff Sonderman is giving a keynote to the Wisconsin Newspaper Association conference today about […]

Sign up to get a copy of our report on Creating a Culture of Listening

The American Press Institute held a Thought Leader Summit on newsroom listening and dialogue projects on March 27 in Nashville, TN. It gathered community-minded journalists, editors and nonprofit leaders who are pioneers of listening and dialogue projects in journalism. Now we are distilling the best ideas into a public resource related to listening and dialogue […]

Paths to Subscription: Why recent subscribers chose to pay for news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. In the future, virtually all signals suggest less of the revenue […]

How much U.S. newspapers charge for digital subscriptions

The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth through digital subscriptions. Weekday circulation for U.S. daily newspapers in 2016 declined for the 28th consecutive year, according to a 2017 Pew Research Center analysis. That analysis found weekday and Sunday […]

‘Focused listening’ can help address journalism’s trust problem — here are four examples

Public distrust and negative attitudes toward media are critical problems facing many news organizations. This distrust feels deepest among particular alienated groups — such as conservatives, or neighborhoods where a minority group is the majority — with whom many publishers have scant or shallow ties. Building trust with these disengaged or neglected communities will require […]

‘Is there something innovative we can do to tell this story?’: How journalists and developers can work together on creative solutions for the audience’s needs

As part of the American Press Institute’s Changemaker Network, which seeks to connect and support journalists from newsrooms around the country, we sponsored a few journalists in the network to attend the 2017 Online News Association conference. They were all first-timers at the conference, and we asked them each to share something that they learned […]

Can civility save journalism? 5 good questions with researcher Ashley Muddiman

Contentious stories and clickbait headlines are more than just annoying. They’re a barrier to a civil discussion of facts, they tend to increase partisanship, and they can impact the level of trust in media and other institutions. But are “civil” stories that focus on solutions interesting enough to attract readers? For her new research, University […]

We’re working with news orgs on journalism’s biggest challenges in 2018 — you can get involved

All told, our team at the American Press Institute worked with journalists and leaders at nearly 100 local news organizations this year in our mission to help them become more audience-centered and innovative organizations. Those partners included newspapers and digital startups, public radio stations and local TV stations — organizations large and small. We helped […]

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The American Press Institute

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  • 1. Understand your audience
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