Insights, tools and research to advance journalism

Publications (Page 2)

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Help Wanted: The ultimate social media job description

What does an effective social media team look like? Scott Kleinberg says it starts with a leadership position that solidifies social media as an integral part of journalism, not just an afterthought. Kleinberg, a social media editor at Crain Communications in New York, was a longtime social media editor for the Chicago Tribune and author […]

Engaging your audiences (even the difficult ones): More ideas from the experts

Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: “Notably, only one-fifth said that ‘news is a two-way conversation.’ This may reflect a lack of enthusiasm towards comments on news sites, or other forms of audience interaction, such as […]

After a decade, it’s time to reinvent social media in newsrooms

For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt to a Twitter invention called the hashtag. Facebook was confounding them, and MySpace was dying just when some were beginning to understand it. Then came the terrorist attacks in Mumbai, […]

A Matter of Space: Designing newsrooms for new digital practice

Overview Over​ ​the​ ​past​ ​decade,​ ​technology​ ​has​ ​driven​ ​unprecedented change​ in news audiences and news organizations.​ ​News​ ​organizations​ ​have experimented​ ​with​ ​business​ ​models, integrated​ ​new​ ​technologies,​ ​adopted​ ​digital​ ​platforms​ ​and established​ digital-first workflows​. Yet in too many newsrooms, the physical spaces are stuck in the late 20th century. Now some newsroom​ ​leaders​ ​are​ ​redesigning​ ​their​ […]

Welcome API’s research fellow Tracy Cook: Gauging digital subscription prices of US newspapers

Early this year, news outlets reported a rise in subscriptions. It was quickly dubbed the “Trump bump,” as apparently a heightened interest in news translated into more subscriptions for some newspapers. Generally, the narrative arc of paid-for journalism goes something like this: Print subscriptions are down, so revenue from print ads is also lower. Digital […]

How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and more than a dozen others like them are part of Voting Block, a unique, statewide collaboration between more than 20 ethnic, hyperlocal and mainstream news outlets. Each publication commits to […]

The Innovation Divide: Similarities and differences in how managers and staff view the transition to digital

Editor’s note: Rather than slow, the pace of change in news in 2017 appears only to be accelerating. McClatchy’s new chief executive recently announced a program to speed up digital transformation in the newspaper chain’s 31 newsrooms. The multi-million dollar Knight-Lenfest Newsroom initiative (of which API plays a role) has expanded its team-centric process to […]

API releases dataset for large-sample survey of people in media

Two years ago the American Press Institute released a large-scale study of communication graduates, “Facing Change: The needs, attitudes and experiences of people in media.” The collaboration involved 22 different universities with journalism or communication programs and analyzed responses from 10,482 people — a hefty sample of people trained for media jobs. Today we are […]

Helping readers tell the difference between news and opinion: 7 good questions with Duke Reporters’ Lab’s Rebecca Iannucci

One possible explanation for declining trust in news organizations is blurry lines between news and opinion. If someone doesn’t like a commentator’s stance on particular issues, that could color how they look at everything else that news organization does. Plus, research by API shows that people are finding it difficult to tell the difference between […]

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The best practices for innovation within news organizations

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