Need to Know newsletter

API’s daily Need to Know morning newsletter provides fresh, useful insights for people advancing quality, innovative and sustainable journalism. Most of the items that we curate for the newsletter each day also appear here on the website as a cumulative body of knowledge.

Need to Know: Dec. 10, 2019

How local news can support civic change, how LION is supporting new outlets, and Hollywood’s terrible depictions of female journalists

Need to Know: Dec. 9, 2019

How to win the loyalty of new subscribers, soon there may be two mega newspaper chains, and advice for new managers

Need to Know: Dec. 6, 2019

Figuring out what voters really care about, a new Pulitzer category for audio, and data-driven social media strategy

Need to Know: Dec. 5, 2019

How to overcome distraction habits, how to text your audiences, and can newsrooms be run more democratically

Need to Know: Dec. 4, 2019

The state of news podcasts, using A/B testing to build trust, and how to diversify revenue beyond subscriptions

Need to Know: Dec. 3, 2019

250 new local journalists, political activists push ‘news’ in swing states, and quote the same kinds of people you want to reach

Need to Know: Dec. 2, 2019

Using newsletters to convert non-subscribers, why TV networks may be afraid of investigative stories, and the rise of open-source journalism

Need to Know: Nov. 27, 2019

Why journalists should use care with hashtags, an argument for canceling news subscriptions, and a hot take on food hot takes

Need to Know: Nov. 26, 2019

Transforming a rural newspaper to digital-first, adding statehouse coverage to 14 states, and how engagement builds trust and revenue

Need to Know: Nov. 25, 2019

How to do your own user research, entrepreneurial journalists tell their stories, and is chasing ‘scale’ the enemy of local news