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Good Questions Q&As (Page 2)

Our regular series of Good Questions Q&As take you inside the heads of leaders and thinkers who can illuminate the path forward for news organizations.

Many of the interview subjects are people in the news business doing interesting things. Others bring you powerful ideas from outside the news industry, from people like Harvard Business School professor and disruption theory expert Clayton Christensen, Microsoft researcher and youth culture expert danah boyd, or technology futurist Amy Webb.

Global Guides: 10 Good Questions with WorldFixer’s Mike Garrod

Pursuing a story in a foreign area can be complicated and dangerous. Enter “fixers,” local people who for years have been helping journalists and other visitors make arrangements during foreign assignments. The duties of fixers vary by industry and project. In journalism, a fixer might be someone who knows a city well and can handle […]

T. rex Autopsy: 5 good questions with Erin Fifer, National Geographic research manager

The National Geographic Channel in June released an ambitious project that took eight months to complete: a (very bloody) hands-on, boots-on examination of what it might be like to conduct an autopsy on “the biggest, baddest meat-eater that ever lived.” A life-sized replica of the tyrannosaurus rex — with realistic-looking organs, blood and horrible dead-carnivore […]

What happens when a curation site emphasizes fact-checking? 5 good questions with Matt Savener of Upworthy

Upworthy defines itself as a curation site for “compelling, meaningful” content — and that content is typically shared widely, often going viral. When Upworthy was launched three years ago by top-ranking ex-staffers from MoveOn and The Onion, it quickly became known for a couple of things: Its speedy growth in both audience and investors; and […]

The forces that shape audiences online: 9 good questions with James Webster

The Fields of Dreams principle — “if you build it, they will come” — doesn’t apply to audience attention anymore. It’s not enough to just create media; you must also attract an audience to consume it. Capturing public attention now requires both making media and making audiences. In his new book, The Marketplace of Attention, […]

The business behind BuzzFeed’s growth and expansion: 8 good questions with BuzzFeed’s Eric Harris

When Eric Harris started at BuzzFeed, they were a six-person technology lab experimenting with how content was being shared. As the only “business” person then, he was responsible for everything from HR and payroll to analytics and business development. Now, as BuzzFeed’s executive vice president of business operations, his focus has shifted to building and […]

Making local sponsored content: 10 good questions with Local News Now

Read any recent headlines on native advertising or sponsored content and you’ll likely see reference to national and other large publishers experimenting with the content form. BuzzFeed is perhaps the most associated with native ads, with New York Times, Washington Post and even platforms like Medium also innovating with storytelling from advertisers. The major push […]

Demystifying the news nerds team with a ‘science fair’: 5 good questions with NPR’s Becky Lettenberger

The “news nerds” that make up the news application and multimedia teams usually sit in a different place, speak a different language, and work on different things. How do you create understanding and relationships that lead to a more innovative and collaborative workplace? At NPR, the news applications team, who served as NPR’s graphics and […]

Grabbing new readers with a “passion”: 7 good questions with The Dallas Morning News

The Dallas Morning News recently launched an initiative to attract and engage with new audiences by focusing on areas and topics that its readers are passionate about. This initiative took the form of five “insider” online communities that congeal around three “passion areas” and  two geographic locations. So far, the Morning News has recruited more than 50 contributors. […]

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