Many news organizations with paid subscriptions are removing barriers to their coronavirus coverage as a public service, and putting that content in front of their meter or paywall. Pairing messaging about the free coverage with a subscription offer is a great way to remind readers the value of journalism while prompting them to support their […]

As the coronavirus pandemic has disrupted daily life in the U.S. and around the world, many news organizations have turned to texting services to reach their communities with critical news and information. Platforms like Reach, GroundSource and Subtext have helped news outlets learn about audiences’ information needs and address them directly via SMS. Some news […]

Many media organizations are dropping their paywalls to make reporting on the coronavirus pandemic accessible to all. Maybe that’s you — if so, thank you! The public has never needed accurate, timely, fact-checked information more than it does right now. No doubt, you and your colleagues are working long hours under stressful conditions, putting yourselves […]

*Updated January 22, 2021. As newsrooms work flat-out to cover the biggest story of our time, API is highlighting some of the free tools and grant funding that are being developed to supplement newsrooms’ existing resources around coronavirus coverage. We recognize that newsrooms have very little time to explore these opportunities. For that reason, we […]

As many newsrooms and offices move to remote work due to the coronavirus pandemic, we wanted to share some tips we’ve gathered over the years. The American Press Institute staff is often traveling and not in the same place at the same time. We also have a distributed workforce that manages our analytics platform, Metrics […]

A reader has paid for a subscription. Now what needs to happen? This is a critical moment to shape the experience of subscribers and influence their sense of attachment to your organization. You want them to embrace you as a valued part of their daily lives, not stop the subscription as soon as the initial […]

What do readers wish they understood about your reporting — and what do these gaps mean for your efforts at building news literacy and trust? These questions, which the Center for Media Engagement at the University of Texas at Austin tackled in our latest research, reveal that people want journalists to dig more deeply in […]

Say you’ve implemented a well-designed program to onboard new customers. It’s getting them to look back favorably on their decision to subscribe, and to learn how they like to interact with your content. What’s your next priority? At this point, the goal should be to deepen the relationship — to build loyalty and make them […]