API updates

Welcome API’s new audience engagement strategist, Shirley Qiu

Hi, everyone! I’m the American Press Institute’s new Audience Engagement Strategist. Nice to meet you all. I’ll be working on the Metrics for News team, helping newsrooms around the country make sense of their analytics, and better understand and reach their audiences. (If you’re unfamiliar with Metrics for News, it’s a pretty sweet analytics tool […]

Welcome API’s new director of accountability journalism, Susan Benkelman

API is excited to announce that Susan Benkelman will join our team as director of our Accountability Journalism Program on Friday, Oct. 26. Susan joins API from The Wall Street Journal, where she served as news editor, helping to shape its journalism across several platforms, and most recently playing a key role in reconceiving the […]

Field Notes: We’re headed East and West to talk about trust and covering marginalized communities

API is headed to Tennessee, Oregon and North Carolina in the coming weeks to talk building audience trust and bridging gaps between neglected communities. Deputy Executive Director Jeff Sonderman is speaking to the News Industry Summit in Nashville, Tenn., on Thursday morning about “How to build trust and understanding with your audience.” The session will […]

Students can help address diversity and inclusivity in news — here’s one opportunity happening soon

In all our work with news organizations, increasing diversity in newsrooms and among audiences remains a challenge. Many newsrooms do not include voices that can speak to the experiences of the communities the media aspires to serve, and many people feel most news organizations do not address their needs or concerns. The issue cuts across […]

Field Notes: We’re headed to Excellence in Journalism to talk about diversity and revenue streams

API is in Baltimore this week for the Excellence in Journalism conference. We’ll be heading up two sessions and tweeting about the rest. Keep up with our insights and key takeaways on Twitter @AmPress. Our Program Associate Katherine K. Ellis and Director of Newsroom Learning Amy Kovac-Ashley will facilitate the session Repairing the neglect: How journalists can engage with diverse communities on […]

API offers lessons and resources for journalism educators at AEJMC 2018

API’s team will be meeting with journalism educators from around the country this week at the Association for Education in Journalism and Mass Communication conference in Washington, D.C. We encourage any professors, researchers or students who are attending to check out our sessions and say hello. On Monday from 11:45 a.m. to 1:15 p.m. API […]

Field Notes: Exploring digital subscriptions in New York and workplace integrity in D.C.

API is in New York, D.C. and Minneapolis this week for several events and workshops. Keep up with our insights and key takeaways on Twitter @AmPress. Director of Reader Revenue Gwen Vargo will be in New York on Tuesday and Wednesday for WAN IFRA’s Digital Media North American conference, held at the Thomson Reuters Building. The […]

API Field Notes: Supporting fact-checking around the world and the basics of engaged journalism

Global Fact V, the fifth international summit of journalists and researchers who work in fact-checking and accountability journalism, is this week in Rome. Jane Elizabeth, the American Press Institute’s Director of Accountability Journalism, will attend and present a session on reaching resistant audiences. About 200 people will attend the event — quadruple the number from […]

API Field Notes: How analytics grow audiences, cultural change in newsrooms and ‘information disorders’

On Sunday June 3 our Assistant Program Manager Katie Kutsko presented at the 2018 INMA World Congress editor’s retreat on metrics that matter to journalists. She discussed how to decide what to cover — and what not to cover; how to use analytics to grow audience and deepen engagement; how to influence newsroom culture; and how […]

Welcome API’s summer fellow Gonzalo del Peon: Expanding reader revenue beyond subscriptions and helping newsrooms study what audiences need

The last twelve months have been the year of the digital subscription. In response to continuing ad revenue losses and social media platform upheaval, more newsrooms have turned toward reader revenue, and those who have long had digital subscription offerings made them increasingly central to their strategies. But as newsrooms continue to diversify their revenue, […]