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API updates

To help reduce polarization, let’s re-envision news’ opinion sections

Many communities across the country today have unprecedented opportunity to converse with each other, understand one another’s views, and find workable solutions or approaches to the mutual challenges they face. At the same time, we all know this doesn’t always happen. At API, we’re interested in the role opinion journalism can play in facilitating better […]

Nine news organizations receive API’s Metrics for News analytics with Knight Foundation support

We are excited to announce today a new cohort of newsrooms using Metrics for News, the American Press Institute’s analytics dashboard and content strategy program. Metrics for News gives newsrooms powerful journalism analytics that go beyond traditional traffic metrics and offers unique tools to help grow audiences, deepen engagement and drive subscriptions. It’s a strategic […]

Apply for funds to help start 2019 with better newsroom analytics

News organizations who want to prioritize audience-driven storytelling and simplify their analytics with easy-to-use dashboards can now take advantage of subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. Knight Foundation, subsidies are now available to use […]

Welcome API’s new audience engagement strategist, Shirley Qiu

Hi, everyone! I’m the American Press Institute’s new Audience Engagement Strategist. Nice to meet you all. I’ll be working on the Metrics for News team, helping newsrooms around the country make sense of their analytics, and better understand and reach their audiences. (If you’re unfamiliar with Metrics for News, it’s a pretty sweet analytics tool […]

Field Notes: We’re headed East and West to talk about trust and covering marginalized communities

API is headed to Tennessee, Oregon and North Carolina in the coming weeks to talk building audience trust and bridging gaps between neglected communities. Deputy Executive Director Jeff Sonderman is speaking to the News Industry Summit in Nashville, Tenn., on Thursday morning about “How to build trust and understanding with your audience.” The session will […]

Field Notes: We’re headed to Excellence in Journalism to talk about diversity and revenue streams

API is in Baltimore this week for the Excellence in Journalism conference. We’ll be heading up two sessions and tweeting about the rest. Keep up with our insights and key takeaways on Twitter @AmPress. Our Program Associate Katherine K. Ellis and Director of Newsroom Learning Amy Kovac-Ashley will facilitate the session Repairing the neglect: How journalists can engage with diverse communities on […]

API offers lessons and resources for journalism educators at AEJMC 2018

API’s team will be meeting with journalism educators from around the country this week at the Association for Education in Journalism and Mass Communication conference in Washington, D.C. We encourage any professors, researchers or students who are attending to check out our sessions and say hello. On Monday from 11:45 a.m. to 1:15 p.m. API […]

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