Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Apply for our summer internship in news analytics

The American Press Institute is hiring a paid summer intern to learn about audience engagement and help us share best practices in audience analytics with the wider journalism industry. This person should be a college student or recent graduate with interest in the following: The news industry and audience engagement analytics Thinking about newsroom social […]

Ask audiences what questions they have about your reporting

What do readers wish they understood about your reporting — and what do these gaps mean for your efforts at building news literacy and trust? These questions, which the Center for Media Engagement at the University of Texas at Austin tackled in our latest research, reveal that people want journalists to dig more deeply in […]
Photo by Sam Wheeler on Unsplash

How might we reimagine opinion journalism for our digital, polarized age? Reflections from news leaders

In the age of social media, cable talk shows and fast-moving news cycles, what value does opinion journalism, including the opinion and editorial pages of newspaper publishing, bring to the lives of people in a community? Modern technology has surely opened up civic debate. Editorials and columns in newspapers, and opinion essays in magazines, suffered […]
Printing press

Cutting print: Making it work when publishing days must go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there across the country — little noticed beyond their home markets — have gradually scaled back print publishing. Papers of all sizes have considered it. Some are considering it right now. […]

Apply now for year-long support and funds to transform your newsroom with better analytics

News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. […]

Field notes: Let’s talk about news analytics and engagement at AAJA19

I’m attending the 2019 Asian American Journalists Association Convention in Atlanta this week, and I’m very excited to reunite with so many AAJA members across the country and globe. While I’m here, I will also moderate a panel on analytics and audience engagement on Friday morning, featuring panelists Julia B. Chan, digital managing editor at […]

Meet API’s 2019-20 community listening fellows

Ten journalists from news organizations across the country will receive support from the American Press Institute for year-long projects that help their newsrooms start more of their journalism from community listening. The journalists, or 2019-20 Community Listening Fellows, will receive in-person and remote training and support on how to employ listening strategies to inform their […]

How newsroom leaders can retain diverse voices: Get email tips from API’s summer fellow Marlee Baldridge

My interest in newsroom diversity began as a selfish one. I grew up in a very small, rural town of less than 300 people with a very cynical view of local media. When reporters from the two city papers in Columbia, Mo., would venture out from city limits to cover us, they always seemed to […]

Field Notes: We’ll be talking about newsroom culture and mentorship in public media in D.C.

On Thursday and Friday, API’s director of newsroom learning Amy L. Kovac-Ashley will attend the annual conference of the Public Radio News Directors Incorporated (PRNDI) in Washington, D.C. On Thursday, you’ll see her at the pre-conference afternoon discussion at NPR about the culture of journalism, where PRNDI’s Culture of Journalism Collaborative will talk about best […]

How can journalists deliver the truth in ways that audiences will believe and trust it — and help people get out of their corners?

Journalists are operating in an environment unlike anything they’ve faced before. Fact-based reporting is under assault from public officials who call journalists the enemy of the people. Audiences, more connected through technology, have more exposure to misinformation and propaganda. Most journalists are trained, thoughtful professionals who have spent whole careers trying to get at the […]