Insights, tools and research to advance journalism

Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

How to build a metrics-savvy newsroom

Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom practice driven by the metrics of newsstand sales and broadcast ratings. Pulitzers and Emmys are qualitative data that indicates a reporter’s work is respected by her peers. Journalists don’t hate […]

Nine news organizations receive API’s Metrics for News analytics with Knight Foundation support

We are excited to announce today a new cohort of newsrooms using Metrics for News, the American Press Institute’s analytics dashboard and content strategy program. Metrics for News gives newsrooms powerful journalism analytics that go beyond traditional traffic metrics and offers unique tools to help grow audiences, deepen engagement and drive subscriptions. It’s a strategic […]

How journalists are using DocumentCloud to support facts in their stories

Anti-press sentiment, fueled in no small part by President Trump, has left news organizations looking for new ways to bolster lagging trust. One way to increase trust is to improve the transparency of newsrooms by making journalists’ information-gathering processes more visible to the public. Some newsrooms are accomplishing this by using DocumentCloud, an online platform […]

Apply for funds to help start 2019 with better newsroom analytics

News organizations who want to prioritize audience-driven storytelling and simplify their analytics with easy-to-use dashboards can now take advantage of subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. Knight Foundation, subsidies are now available to use […]

Welcome API’s new audience engagement strategist, Shirley Qiu

Hi, everyone! I’m the American Press Institute’s new Audience Engagement Strategist. Nice to meet you all. I’ll be working on the Metrics for News team, helping newsrooms around the country make sense of their analytics, and better understand and reach their audiences. (If you’re unfamiliar with Metrics for News, it’s a pretty sweet analytics tool […]

What do newspapers lose when they use non-professional photography?

Photojournalists have not fared well in recent years. In some newsrooms, entire photojournalism staffs have been eliminated. Publishers concerned about the bottom line may reason that photojournalism is a dying art. After all, smartphones are abundant and can be used to create high-quality images. But are photos from non-professionals as compelling as those produced by […]

Field Notes: We’re headed East and West to talk about trust and covering marginalized communities

API is headed to Tennessee, Oregon and North Carolina in the coming weeks to talk building audience trust and bridging gaps between neglected communities. Deputy Executive Director Jeff Sonderman is speaking to the News Industry Summit in Nashville, Tenn., on Thursday morning about “How to build trust and understanding with your audience.” The session will […]

Field Notes: We’re headed to Excellence in Journalism to talk about diversity and revenue streams

API is in Baltimore this week for the Excellence in Journalism conference. We’ll be heading up two sessions and tweeting about the rest. Keep up with our insights and key takeaways on Twitter @AmPress. Our Program Associate Katherine K. Ellis and Director of Newsroom Learning Amy Kovac-Ashley will facilitate the session Repairing the neglect: How journalists can engage with diverse communities on […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »