Insights, tools and research to advance journalism

Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Journalism driven by stakeholders: 9 good questions with Stakeholder Media Project’s Mark Lee Hunter

More media organizations are being created and controlled by the people who are invested in the issues their organizations are covering, according to Mark Lee Hunter. This form of journalism, called “stakeholder-driven media,” is changing our media landscape and offers lessons for traditional news organizations in building community. Hunter defines stakeholder-driven media as “media [that] […]

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? The following two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question. That work began with surveys of funders, nonprofit […]

7 characteristics of effective accountability journalists

No matter what topics they cover, many journalists hold people and institutions responsible for their words and actions. This “accountability journalism,” whether it is political fact-checking, investigations or other forms of reporting, must still engage readers and impact audiences to be effective. All journalism, in the end, should strive to make the significant interesting. Through […]

Distributed content: The best ways to build sustainable platform strategies

The potential audience for news has never been larger, yet reaching that audience directly has never been more of a challenge for publishers. Thanks to the explosion of social media and smartphones, people are consuming content constantly, but they are far less likely to discover or consume that content on publisher websites. Websites will, of […]

5 ways to build trust with your readers going into 2017

Studies have shown that trust in the media is at an all-time low. Especially after a particularly contentious election season, building relationships with readers is essential for newsrooms. Research from API shows that building trust with readers is not only a journalistic aspiration, but a business imperative. People who put a higher premium on trust […]

How to engage readers with digital longform journalism

Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are the types of stories that encourage readers to move beyond binary and dogmatic thinking about local, national and world events. However, these enterprise stories require considerable resources: time and effort […]

Measuring investigative journalism’s impact on society: 8 good questions with James T. Hamilton

“The results of [investigative] reporting do not come cheaply, but they are a bargain to society,” James T. Hamilton writes in his new book Democracy’s Detectives: The Economics of Investigative Journalism, out this month from Harvard University Press. Through his research, Hamilton, the Hearst Professor of Journalism at Stanford University, finds that while investigative journalism […]

Hacking the curriculum: How to teach data reporting in journalism schools

Journalists and educators largely agree at this point that by the time journalism students graduate they should have some experience with data. The Dow Jones News Fund, one of journalism’s most prestigious education programs since the 1950s, debuted a data internship this year. Data has become a more common topic at education convenings, and NICAR, […]

Primary election coverage: What types of news engage audiences

A broad, data-driven analysis of campaign coverage by the Engaging News Project and the American Press Institute shows how local, state, and federal elections are covered across the United States and what types of campaign coverage engage individuals. The Engaging News Project partnered with the American Press Institute to examine local news coverage of the […]

API to hold political accountability journalism workshop at Longwood

The American Press Institute, in conjunction with Longwood University, will hold a workshop on political accountability and fact-checking journalism on Monday, Oct. 17, from 6-8 p.m. on the Longwood campus in Farmville, Va. Students, journalists and writers from the Farmville region are invited to attend. The event is free, funded through API’s accountability journalism program grant […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.