Insights, tools and research to advance journalism


This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Paths to Subscription: Why recent subscribers chose to pay for news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. In the future, virtually all signals suggest less of the revenue […]

How much U.S. newspapers charge for digital subscriptions

The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth through digital subscriptions. Weekday circulation for U.S. daily newspapers in 2016 declined for the 28th consecutive year, according to a 2017 Pew Research Center analysis. That analysis found weekday and Sunday […]

‘Focused listening’ can help address journalism’s trust problem — here are four examples

Public distrust and negative attitudes toward media are critical problems facing many news organizations. This distrust feels deepest among particular alienated groups — such as conservatives, or neighborhoods where a minority group is the majority — with whom many publishers have scant or shallow ties. Building trust with these disengaged or neglected communities will require […]

‘Is there something innovative we can do to tell this story?’: How journalists and developers can work together on creative solutions for the audience’s needs

As part of the American Press Institute’s Changemaker Network, which seeks to connect and support journalists from newsrooms around the country, we sponsored a few journalists in the network to attend the 2017 Online News Association conference. They were all first-timers at the conference, and we asked them each to share something that they learned […]

Can civility save journalism? 5 good questions with researcher Ashley Muddiman

Contentious stories and clickbait headlines are more than just annoying. They’re a barrier to a civil discussion of facts, they tend to increase partisanship, and they can impact the level of trust in media and other institutions. But are “civil” stories that focus on solutions interesting enough to attract readers? For her new research, University […]

We’re working with news orgs on journalism’s biggest challenges in 2018 — you can get involved

All told, our team at the American Press Institute worked with journalists and leaders at nearly 100 local news organizations this year in our mission to help them become more audience-centered and innovative organizations. Those partners included newspapers and digital startups, public radio stations and local TV stations — organizations large and small. We helped […]

4 new topics launch on Better News

Better News, an online resource for news and media innovators, has just added resources and best practices on four new subjects — data journalism, loyalty and community, subscriptions and membership and native advertising. The site launched in October and is produced by the American Press Institute. Better News is a product of the Knight-Lenfest Newsroom […]

How to cover local refugee communities: Strategies for newsrooms and reporters

Overview The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a foreign country. In reality, there are many different pictures. The refugees who resettled in America in 2016 alone represent 107 countries and varied educational, economic, religious and ethnic backgrounds. […]

The 3 types of news subscribers: Why they pay and how to convert them

Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally representative survey to answer these fundamental questions facing the news industry. In the second phase of the Media Insight Project, a collaboration of the American Press Institute and The Associated […]

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