Publications

This page collects the latest from a broad range of the original content API publishes, including survey research on news audiences, strategy studies that offer practical guidance for news organizations, and updates about the work we’re doing.

How might journalists help communities overcome division in our digital world?

Fractured, distrustful, polarized. Online and off, it’s easy to see why many of us use these words to describe our current moment. Most news organizations seek to inform and provide a common set of facts that can help their communities solve problems. But in today’s disrupted media environment, newsrooms have also wrestled with questions about […]

Polarization, journalism and the ‘pictures in our heads’: A Q&A with Yanna Krupnikov

Polarization challenges journalists’ ability to do their jobs. With divergent narratives on the political left and right, it can feel almost immobilizing to figure out ways to convey facts to people who seem to live in entirely different realities. Navigating how to build trust with those communities may feel demoralizing, and especially so if prominent […]

These news orgs are boosting revenue with locally themed merchandise

Last May, a pair of endangered piping plovers laid eggs on Chicago’s Montrose Beach. As cinema stars and mascots for local conservationists, the two birds – dubbed Monty and Rose – had already built up quite a fan base among Chicagoans. The nonprofit news outlet Block Club Chicago drew so many readers with its coverage […]

Join API at NICAR22 to talk tracking source diversity

We at the American Press Institute are excited to participate in person this year at NICAR22, the Investigative Reporters & Editors’ annual data journalism conference.  Liz Worthington, API’s Director of Metrics for News and Source Matters, will join a session to talk about tracking the diversity of sources (Saturday, March 5, at 10:45 a.m EST). […]

What might journalism learn from ‘bridging’? A Q&A with Mónica Guzmán

In recent years, the number of nonprofits and initiatives that could be categorized under a concept called “bridging” has expanded in the U.S.: Millions of Conversations, The People’s Supper and Good Conflict are just a few. Some efforts build on conflict resolution practices at a large scale (think social psychology) or individual (think marriage counseling), […]

Welcome API’s new editorial associate, Ariam Alula

The American Press Institute is excited to announce that Ariam Alula has joined our team as Editorial Associate. In her role, Alula will contribute to and further develop editorial initiatives across the organization, especially our Need to Know newsletter.  Alula brings a range of skills and interests to API, including in newsletter curation, audience strategy […]

Welcome API’s new Metrics for News team member, Stephen Jefferson

The American Press Institute is excited to announce that Stephen Jefferson has joined our team as Senior Applications Engineer. In his role, Jefferson will work with the team that manages API’s proprietary analytics tool Metrics for News and its new source diversity tracking tool Source Matters.  Jefferson brings more than 15 years of experience developing […]

Welcome API’s new Metrics for News team member, Shay Totten

The American Press Institute is excited to announce that Shay Totten has joined our team as Newsroom Success Manager. In his role, Totten will work with the Metrics for News team, supporting publishers in their use of analytics to inform content strategy. Metrics for News is a product of the American Press Institute. The highly […]

Can journalism reduce perception gaps? Q & A with Noelle Malvar

Good journalists strive to uncover and share truth with others. That’s what attracts many people to the field or to supporting it, including myself. It’s also why in recent years I have become interested in the study of “perception gaps,” or deeply distorted understandings people have of each other. I saw polls, like one from […]

Community listening advisers to help publishers of color engage targeted audience segments

The American Press Institute, a nonprofit dedicated to helping transform news organizations for an audience-centered future, today announced the five community engagement experts supporting news organizations in its Listening & Sustainability Lab in partnership with the Racial Equity in Journalism Fund at Borealis Philanthropy. Each of these “listening advisers” supports one of five publishers of […]