Publications

This page collects the latest from a broad range of the original content API publishes, including survey research on news audiences, strategy studies that offer practical guidance for news organizations, and updates about the work we’re doing.

Apply for funding to support government and accountability reporting

Do you have ideas for new ways government and accountability journalism can reflect the needs of local communities? The American Press Institute is now accepting applications from local news organizations for small-project funding to do this kind of work. Eligible local news outlets can apply for funds through August 6, 2021 in amounts from $2,500 […]

Journalism in the fog of ‘high conflict’: Q&A with Amanda Ripley  

When I think about the word “conflict,” it’s hard not to think of journalism. I learn about most conflicts in the world and many even in our own country through news coverage of them. But with the speed and aggression at which information barrels at us today, it’s sometimes hard to stop and think about […]

API is leading a free training for newsrooms on Google Analytics 4

On Thursday, July 15, 1-2 p.m. ET, API’s Metrics for News team will host a virtual informational session on the next generation of Google Analytics. The free session will help newsrooms prepare for Google Analytics 4. Google Analytics Universal data will not migrate to GA4, which is why it’s important that users set up a new […]

Where you can find API at ONA21

API is participating in sessions on source diversity, organizational buy-in and employee burnout; our affiliate Trusting News is leading a conversation on building trust through better crime coverage. The past two years have seen a lot of change and growth at API. We’ve worked hard to help newsrooms better understand their audiences through analytics, to […]

Track the diversity of your sources with Source Matters — an easy automated tool from API

In recent months we at the American Press Institute have taken a deep dive into how news organizations can expand their sourcing to represent fairly and fully the diversity of their communities. In this post we’d like to share what we’ve learned, introduce new technology we’ve created so far to address the challenges, and invite […]

American Press Institute Executive Director Tom Rosenstiel to Join Faculty at University of Maryland Journalism School

The American Press Institute announced today that after nine years of innovative growth, Executive Director Tom Rosenstiel will be joining the faculty at the University of Maryland Philip Merrill School of Journalism as the Eleanor Merrill Visiting Professor on the Future of Journalism. “While Tom’s decision to resign is a tremendous loss for us, we […]

API’s ‘Local News Ideas-to-Action Series’ to advance local governance reporting

The American Press Institute is beginning a new effort to support audience-centered accountability and government reporting, starting with a kickoff event June 17. Through discussion, peer learning and small project funds, the Local News Ideas-to-Action Series will help news organizations learn from journalists and newsrooms prioritizing the information needs of their communities to shape reporting; […]

How customer service can build trust and engagement with audiences

With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to shore up their coffers. This rise of subscription and membership models has dovetailed with the rise of audience engagement in recent years, as newsrooms seek to build stronger relationships with […]

Getting the conversation around trust in media unstuck

This is the third installment of a column from API Executive Director Tom Rosenstiel, published in partnership with the Poynter Institute, about the press and politics, culture and media ethics, technology and the search for sustainability for news. Read the first column here and the second here. Journalists — at least good ones — believe they […]

How local news organizations are taking steps to recover from a year of trauma

More than a year after the global pandemic became official, local journalism still grapples with the fallout — not only from the coronavirus but also by an intense nationwide racial reckoning, regional disasters including fires and storms, and ever-present gun violence and mass shootings. The flood of news events over the past year also exacerbated […]