Publications

This page collects the latest from a broad range of the original content API publishes, including survey research on news audiences, strategy studies that offer practical guidance for news organizations, and updates about the work we’re doing.

Welcome API’s new Metrics for News team member, Stephen Jefferson

The American Press Institute is excited to announce that Stephen Jefferson has joined our team as Senior Applications Engineer. In his role, Jefferson will work with the team that manages API’s proprietary analytics tool Metrics for News and its new source diversity tracking tool Source Matters.  Jefferson brings more than 15 years of experience developing […]

Welcome API’s new Metrics for News team member, Shay Totten

The American Press Institute is excited to announce that Shay Totten has joined our team as Newsroom Success Manager. In his role, Totten will work with the Metrics for News team, supporting publishers in their use of analytics to inform content strategy. Metrics for News is a product of the American Press Institute. The highly […]

Can journalism reduce perception gaps? Q & A with Noelle Malvar

Good journalists strive to uncover and share truth with others. That’s what attracts many people to the field or to supporting it, including myself. It’s also why in recent years I have become interested in the study of “perception gaps,” or deeply distorted understandings people have of each other. I saw polls, like one from […]

Community listening advisers to help publishers of color engage targeted audience segments

The American Press Institute, a nonprofit dedicated to helping transform news organizations for an audience-centered future, today announced the five community engagement experts supporting news organizations in its Listening & Sustainability Lab in partnership with the Racial Equity in Journalism Fund at Borealis Philanthropy. Each of these “listening advisers” supports one of five publishers of […]

Start your 2022 source tracking goals now

Is your newsroom working to broaden the diversity of your sources to better reflect and serve the communities you cover? There are many ways to go about this work and one of the tangible ways to get started is to start the practice of auditing and monitoring sources quoted in local stories. For many newsrooms, […]

These news orgs are building beats from reader donations

Asking audiences to make a donation to support journalism may not have been something many local news organizations — apart from public media newsrooms, that is — had experience (or comfort) doing. The coronavirus pandemic helped change that. Thrown into severe financial distress at the onset of the pandemic, some news organizations started asking for […]

Welcome API’s new Table Stakes team member, Kamaria Roberts

The American Press Institute is excited to announce that Kamaria Roberts joined our team as Deputy Director of Local News Transformation on Monday, Oct. 18. In her role, Roberts will work with the Table Stakes Local News Transformation Program, an innovative yearlong change management program supported by the Knight-Lenfest Local News Transformation Fund. The Table […]

How Newsday and The Spokesman-Review keep more subscribers

On September 28, API hosted an online discussion on tactics for retaining subscribers. Many publishers are recognizing the critical need to invest more in subscriber retention — “Retention is the new acquisition,” says Gwen Vargo, API’s director of reader revenue. However, subscriber churn is a problem that has plagued the newspaper industry for years. API is […]

How the Long Beach Post’s community editorial board provides more than opinion

Editor’s Note: Over the last year or two there has been an increased interest from newsrooms — both corporate-owned and independent — in forming editorial or advisory boards made up of local residents. The boards provide a direct link from the newsrooms to their communities, making their journalism more relevant and inclusive. API recently covered […]

Announcing recipients from the API Local News Ideas-to-Action Fund

The American Press Institute today announced that 10 local news organizations will receive funding through the Local News Ideas-to-Action Fund, API’s new initiative to support accountability and government reporting that better prioritizes the needs of local communities. The selected projects reflect a deep commitment from journalists and their organizations toward understanding and responding to the […]