This page collects the latest from a broad range of the original content API publishes, including survey research on news audiences, strategy studies that offer practical guidance for news organizations, and updates about the work we’re doing.

An inclusive guide to online safety

In today’s digital world, journalists’ careers often rely on their online presence. But newsrooms must also face the harsh reality that many women journalists endure near constant harassment, abuse and threats online.

Key findings for reaching Black Millennials and Gen Z with news

How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back? That question has been at the heart of a series of reports released in the past seven months by the Media Insight Project, a collaboration of The Associated Press-NORC Center for Public Affairs Research and the American Press […]

IWMF and the American Press Institute partner on online violence training and resources for newsrooms

As online attacks against journalists continue to threaten press freedom and journalists’ wellbeing, the organizations will collaborate to bolster digital safety in the news media.

Funding news: How Gen Z and Millennials pay for or donate to news

As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences, those Americans […]

Join us to reimagine local opinion journalism

The American Press Institute is continuing to help news organizations reimagine local opinion journalism to promote  healthier civic discourse and to better understand its role in news business sustainability.

American Press Institute to help six news organizations develop new products to better serve their communities

Six news organizations and four expert coaches will participate in API’s product development sprint for alumni of the Table Stakes Local News Transformation Program, which strengthens local journalism through intensive change-management training for news leaders. 

Beyond Twitter and Meta: What’s next for social media

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media for news organizations. Meta had already started winding down its news partnership efforts, and the rapid gutting of Twitter’s workforce and volatile changes meant news outlets could no longer rely […]

Inside the Inclusion Index

Welcome to American Press Institute’s four-week series on our Inclusion Index approach to serving communities of color and implementing concrete, sustainable DEIB changes within and outside of the newsroom. Each Monday for the next four weeks, API Director of Inclusion and Audience Growth Letrell Crittenden will share insights from his recent work with the Pittsburgh […]

Inclusion Index report: Assessing the Pittsburgh news ecosystem’s commitment to DEIB

A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.

API Inclusion Index cohort kicks off plans to improve the Pittsburgh news ecosystem

Four newsrooms in Pittsburgh openly acknowledged their struggles to serve communities of color and dedicated themselves to concrete changes related to diversity and inclusion following a near-year-long project with API.