Insights, tools and research to advance journalism

Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

‘Who shared it?’: How Americans decide what news to trust on social media

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction When Americans encounter news on social media, how much they trust the content is determined less by who creates the news than by who shares it, according to […]

Break Form: Making stories with and for the people

Introduction and Actions: Localore: Finding America Editor’s Note: This report captures the impact and lessons from Localore: Finding America — an independent public media initiative comprising 15 teams embedded for nine months at forward-moving public radio and television stations across the U.S. to invent new storytelling models with citizens. The report was produced by the […]

4 questions nonprofit newsrooms and funders have about their evolving relationships

As journalism’s traditional business models continue to shift, more news organizations are turning to nonprofit and foundation support as a way to support their journalism. But taking money from private foundations rather than commercial advertisers comes with its own ethical issues concerning how news organizations maintain their editorial independence. Funding can be often more tied […]

Why we click on news stories

For news organizations, clicks are tracked closely. They generate advertising revenue and help newsrooms to better understand audience interests. But what motivates news users to click? The reasons are diverse and perhaps unexpected, according to a study forthcoming in the academic journal Journalism by Ph.D. candidate Tim Groot Kormelink and journalism studies professor Irene Costera […]

WAN-IFRA releases first findings from API-supported inquiry on news literacy

This week is the annual “News in Education Week,” a time when NIE programs at newspaper media across the U.S. typically draw additional attention to the work they seek to do year-round: help young people understand journalism and its value. Coinciding with NIE Week, the World Association of Newspapers and News Publishers (WAN-IFRA) has also […]

Supporting news literacy: An update on what API is doing

Enabling young people to feel equipped to navigate the media environment — and perhaps even make it better — is crucial. This week in March is traditionally observed as News in Education Week, and given our history with those programs through the former Newspaper Association of America’s foundation, we wanted to give an update on […]

Journalism driven by stakeholders: 9 good questions with Stakeholder Media Project’s Mark Lee Hunter

More media organizations are being created and controlled by the people who are invested in the issues their organizations are covering, according to Mark Lee Hunter. This form of journalism, called “stakeholder-driven media,” is changing our media landscape and offers lessons for traditional news organizations in building community. Hunter defines stakeholder-driven media as “media [that] […]

Guidance on philanthropic funding of media and news

As nonprofit funding of news grows, what are the best practices for ensuring editorial independence? The following two sets of broad guidelines of best practices, one for funders and another for nonprofit media organizations, are the product of more than two years of work exploring the question. That work began with surveys of funders, nonprofit […]

7 characteristics of effective accountability journalists

No matter what topics they cover, many journalists hold people and institutions responsible for their words and actions. This “accountability journalism,” whether it is political fact-checking, investigations or other forms of reporting, must still engage readers and impact audiences to be effective. All journalism, in the end, should strive to make the significant interesting. Through […]

Distributed content: The best ways to build sustainable platform strategies

The potential audience for news has never been larger, yet reaching that audience directly has never been more of a challenge for publishers. Thanks to the explosion of social media and smartphones, people are consuming content constantly, but they are far less likely to discover or consume that content on publisher websites. Websites will, of […]

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The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.