Insights, tools and research to advance journalism

Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

API Field Notes: We’re talking about analytics in Virginia and journalism’s future in Vienna

API’s reach extends across the pond this week as API’s Executive Director Tom Rosenstiel offers his perspectives on changes in the journalism industry at “The Future of Journalism & Democracy in the Age of Fake News” tomorrow in Vienna, Austria. He’ll tackle tough subjects such as the future of journalism in the age of social media and the […]

Journalists can change the way they build stories to create organic news fluency

When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether the audience has the right skills. The discussion usually falls under the heading of “news literacy,” a body of work that typically involves a curriculum supervised by schools, heavily oriented […]

4 ways managers can build a more inclusive newsroom for diverse new hires

We know the numbers about newsroom diversity aren’t shifting in the direction we want them to. We’ve seen reports and studies that profess change, but a quick glance around local newsrooms tells another story. At API, we’re committed to researching the best practices in newsrooms around the country and trying to facilitate change — not […]

The empathetic newsroom: How journalists can better cover neglected communities

Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As a result, admissions tests for medical schools for several years have included questions about psychology and human behavior, not just biology and anatomy. And the benefits, it turns out, work […]

API Field Notes: We’re talking accountability journalism in Chicago, Wisconsin and Maine

It’s a busy next few weeks for API’s Jane Elizabeth, director of accountability journalism. She’ll be talking fact-checking, elections and reaching partisan audiences in Chicago, Wisconsin and Maine. Monday kicks off her schedule at Loyola University Chicago to discuss the basics of fact-checking with journalism students. On Thursday at the American Copy Editors Society annual […]

Sign up to get a copy of our report on Creating a Culture of Listening

The American Press Institute held a Thought Leader Summit on newsroom listening and dialogue projects on March 27 in Nashville, TN. It gathered community-minded journalists, editors and nonprofit leaders who are pioneers of listening and dialogue projects in journalism. Now we are distilling the best ideas into a public resource related to listening and dialogue […]

Paths to Subscription: Why recent subscribers chose to pay for news

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. In the future, virtually all signals suggest less of the revenue […]

How much U.S. newspapers charge for digital subscriptions

The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth through digital subscriptions. Weekday circulation for U.S. daily newspapers in 2016 declined for the 28th consecutive year, according to a 2017 Pew Research Center analysis. That analysis found weekday and Sunday […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »