Need to Know newsletter

API’s daily Need to Know morning newsletter provides fresh, useful insights for people advancing quality, innovative and sustainable journalism. Most of the items that we curate for the newsletter each day also appear here on the website as a cumulative body of knowledge.

Need to Know: May 22, 2019

Share your ‘why’ with readers to inspire loyalty, tips for audience dev teams, and ideas for covering the 40+ presidential candidates

Need to Know: May 21, 2019

How to make work meaningful, the misinformation campaign of 2020, and apply now for our community-listening program

Need to Know: May 20, 2019

The ‘Thrones bump’ for media comes to an end, change the terms used in climate reporting, and how to properly mourn a lost job

Need to Know: May 17, 2019

Reaching younger audiences through Instagram, search warrant raids on journalists, and take another look at comments sections

Need to Know: May 16, 2019

Earn trust through personal interactions, gender equality in sourcing, and how to get a clear vision of your target audience

Need to Know: May 15, 2019

News has shifted toward a subjective tone, ways to restore statehouse coverage, and why aren’t you quoting more nurses

Need to Know: May 14, 2019

Use audience concerns for election coverage, college students value diversity over free speech, and can libraries restore local news

Need to Know: May 13, 2019

Lessons from a newsletter that didn’t work, how to be a productive writer, and where Google is sending news traffic

Need to Know: May 10, 2019

The price of digital subscriptions, reporters who text-message their readers, and how to host a local event

Need to Know: May 9, 2019

Maintaining workplace trust in tough times, how to treat your sources fairly, and the tipping point of getting 1,000 ‘true fans’