Need to Know newsletter

API’s daily Need to Know morning newsletter provides fresh, useful insights for people advancing quality, innovative and sustainable journalism. Most of the items that we curate for the newsletter each day also appear here on the website as a cumulative body of knowledge.

Need to Know: Oct. 9, 2019

How to solicit major donors, social advertising surpasses print, and how to use the intimacy of podcasting

Need to Know: October 8, 2019

The mini-publisher model for revenue growth, some new storytelling formats and don’t settle for ‘innovation theatre’

Need to Know: Oct. 7, 2019

How to make a business out of events, supermarkets close their newsstands and the job description of a collaborative journalist

Need to Know: Oct. 4, 2019

Does engaged journalism lead to revenue, creative ways to get stories to affected audiences, and how to prepare for impeachment

Need to Know: Oct. 3, 2019

How to label story types for readers, assessing your community’s information needs, and cutting ad clutter to increase revenue

Need to Know: Oct. 2, 2019

Make journalists easy to contact, the road to sourcing diversity, and understanding your colleagues as the ‘vanguard’ or ‘rearguard’

Need to Know: Oct. 1, 2019

Who will get paid to be in Facebook’s News Tab, reducing website ads to increase speed, and unsubscribing as an ‘outrage metric’

Need to Know: September 30, 2019

How to measure member loyalty, a reality check on Google’s ‘Snippet Tax,’ and how to make journalism a campaign issue

Need to Know: Sept. 27, 2019

Identifying the whistleblower, how to localize climate coverage and how to apologize when readers get angry

Need to Know: Sept. 26, 2019

API’s next phase of news org transformation, a roadmap for equitable inclusion and how to act like a startup when you aren’t one