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Offshore (Page 4)

This subsection of the Need to Know newsletter offers news and insights from journalism around the world.

FT’s plan for expanding its content studio into a full-service agency: Making better use of subscription data

After establishing its content-marketing studio FT Squared nearly a year ago, the Financial Times has plans to turn the studio into a full-service agency. With the acquisition of content-marketing video specialist Alpha Grid, it’s looking to improve its creative production. And for a paywalled publisher, a major part of its expansion plans include making better […]

3 challenges for local media co-op: a sustainable business model, a political stance, and the logistical demands of membership

Local news cooperative The Bristol Cable launched in the U.K. in 2014, and are trying to “redefine local media as we know it” through a membership model that encourages the community engagement through free events. As The Bristol Cable gets bigger, it’s also facing some growing pains, which include common problems such as needing a […]

Sky News on the value of Facebook Live: It lets us meaningfully engage with our readers

Sky News’ audience development editor Richard Evans says Facebook Live not only allows Sky News to bring its journalism to a new platform, but also offers a new way to interact with its readers: “Our journalists and correspondents are able, really for the first meaningful time, to engage directly with their viewers in real time.” […]

Quartz announces a new way to measure the global economy called Quartz Index

With its new product Quartz Index, Quartz wants to offer a new alternative to GDP for measuring the global economy. Quartz Index is an interactive, regularly updating dashboard that offers “an unconventional but more comprehensive picture of the big numbers driving the world economy.” Instead of focusing on GDP or stock markets, Quartz Index looks […]

What Brexit tells us about how people read the news: More coverage doesn’t mean more attention and discovery channels change during a story’s lifetime

Media organizations tended to give high priority to Brexit coverage early on, but Chartbeat’s data on the thousands of stories on Brexit shows that didn’t translate into attention from readers until much later on. And, as the story evolved, the way people discovered Brexit stories changed, too. Ahead of the announcement of the results on […]

London tech and media companies may bolt in the wake of Brexit

London has long been considered the financial and media capital of Europe, according to Noah Kulwin. American tech and media companies, like Facebook and Google, have offices there, and it’s an English-speaking toehold for American firms doing business on the continent. Brexit probably won’t upend that completely, but that doesn’t mean there aren’t consequences for […]

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