Google’s new activity audits, made available for users to view their entire internet history, represent another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook in the one area it has held back, using highly personal information for the most accurate marketing messages. “This is a precursor of […]
Offbeat (Page 5)
This subsection of the Need to Know newsletter offers news and ideas from unusual sources or other industries beyond journalism.
For librarians, one goal is to share the library goings-on with the community, to let everyone know not only what kinds of classes, programs and events are available and open to the public, but also to share news about what librarians do on a daily basis. Librarians support a community’s cultural and informational needs, and […]
Chatbots offer the best way to deal with overload, writes John Brandon. “They are important because they are paving the way to a more A.I.-assisted future, one where bots fill in the gap between what we don’t know (and maybe what we don’t know that we don’t know) and what we actually know,” he said.
Sexism, racism and other forms of discrimination are being built into the machine-learning algorithms that underlie the technology behind many “intelligent” systems that shape how we are categorized and advertised to, according to Kate Crawford. Errors in data are occurring all the time: Last year users discovered that Google’s photo app, which applies automatic labels […]
Besides invisible messages, bigger and predictive emoji, full-screen effects, and GIFs, Apple recently announced that stickers, too, are coming to its most popular app, iMessage. But stickers aren’t just frivolous little punctuation marks to be inserted in text messages. They can be replacements for entire sentences, and help create a new medium for communicating and […]
At this year’s GEN Summit in Austria, Chartbeat presented data on how platforms such as Facebook and Google drive traffic, engagement and reader loyalty. Among Chartbeat’s findings: In May 2016, 50 percent more U.S. readers were “socially” loyal than “directly” loyal. “Socially” loyal readers visit nearly every day from a social media referrer, while a […]
“The on-demand economy is more complicated than merely applying a clever business model to different service sectors,” Sarah Kessler writes. “None of the many startups that adopted Uber’s business model has managed to make it work as magnificently as Uber.” Many of the startups that adopted that model, such as Instacart (“Uber for groceries”) and […]
New York City council members James Vacca and Ben Kallos are proposing a new resolution that would make it easier for people to comment on proposed legislation: The resolution would require the city’s government to accept online comments as official feedback on legislation. Residents can currently only have their opinions officially recognized by showing up […]
When LinkedIn went public in 2011, it was years ahead of other social media companies’ public offerings and “heralded as the first in a new wave of social media companies landing on Wall Street,” Seth Fiegerman writes. Now, with its sale to Microsoft for $26.2 billion, LinkedIn could once again be a sign of what’s […]
Trying to encourage its marketers to prioritize audio, Snapchat is partnering with ad measurement firm Moat to develop a metric that measures time a viewer is exposed to video and audio. While other platforms including Facebook have encouraged marketers to create video that can be consumed without sound, Snapchat wants its audience to consume its […]