“When I talk with any startup — Google scale or not — my easiest recommendation in brainstorming and goal-setting is to not get caught up in just local optimizations, not to stay exclusively in the land of reasonable, but devote some time to 10x Impact conversations,” writes Hunter Walk. That means asking yourself the questions: […]

According to Twitter, the company’s shift from a chronological to algorithmic timeline has been a success, improving engagement in areas including likes and retweets. But Twitter also won’t say how much those metrics have improved by. “This reticence suggests that the effects, while positive, are not yet impressive enough to comfort the company’s restless investors,” […]

A year ago, Twitter said in a letter to its shareholders that it was committing itself to a “live” strategy, trying to make itself a place where people would talk about events as they were happening in real-time. But thinking about that statement in the context of Sunday night’s Oscars mistake “highlights what I and […]

Facebook pages are subject to the whims of Facebook’s algorithm, but Sujan Patel writes that there’s a way around this: Private Facebook groups. Personal posts and posts from Facebook pages alike are shown to users based on the algorithm, but users in private groups receive notifications when there’s a new post in a group. Those […]

According to data from analytics firm AppsFlyer, app developers and publishers alike have trouble converting users who download apps into paying customers. AppsFlyer’s data shows that in the third quarter of 2016, less than 2 percent of app installers worldwide turned into buyers. BI Intelligence explains that this is likely to due to several factors: […]

Slack can be a powerful tool to keep your team productive, but like most communication tools, it can also often be a source of distraction. Matthew Guay offers five tips for how to use Slack and stay productive: Catch up on what you missed while you were away with the “all unreads” feature and read […]

“Why is it that many of the world’s most advanced companies struggle to create diversified workforces, despite spending hundreds of millions of dollars on diversity training and recruitment?,” NYU psychology professors Jay Van Bavel and Tessa West ask. Part of the problem, Van Bavel and West argue, may be implicit bias (“the idea that even […]

By adding the ability for businesses to post job openings, Facebook is going after a much bigger job market than what’s on LinkedIn, Alison Griswold writes. “LinkedIn caters to the mid- to high-skilled job market,” Griswold explains, with the site featuring prominent “influencers” who are often successful entrepreneurs and 17 percent of its revenue coming […]

As Snapchat’s parent Snap Inc. prepares for an IPO, data from mobile analytics firm Apptopia shows that Snapchat’s user base has essentially stopped growing.“But before anyone freaks out, it’s important to note that digital media as a whole seems focused principally on engagement, rather than raw audience size,” Max Willens writes. “[Snap Inc. CEO Evan] […]

When a major organizational change fails, Markus Spiegel, Theresa Schmiedel and Jan vom Brocke suggest that research shows a common theme: “Organizations often don’t consider that the management practices and methods they are about to introduce come with underlying values and assumptions about how things should get done.” Their research calls this a company’s “embedded […]