Off the Top

This subsection of the Need to Know newsletter offers a different take on the top story of the day.

Daily Mail is joining the group of potential buyers for Yahoo

You might have heard: After laying off 15 percent of its workforce, potential bidders for Yahoo’s core internet business include Verizon, Time Inc. and Google But did you know: The U.K.’s Daily Mail says it’s in preliminary talks to bid for Yahoo, joining a group of potential buyers that include Verizon, Time Inc. and CBS. […]

Mashable laid off its entire politics desk, most of its global news desk and half of its editorial video team

You might have heard: Mashable announced Thursday that its chief content officer Jim Roberts and chief revenue officer Seth Rogin would leave the company as it turn its focus to video and “growing Mashable across every platform” (LinkedIn Pulse) But did you know: As part of its restructure, Mashable laid off about 30 staff members on […]

Medium unveils a new set of tools for publishers, including memberships for some publications

You might have heard: CEO Ev Williams says Medium is more of a social networkthan a publishing tool, but it’s still focused on expanding its relationship with publishers But did you know: Medium announced a new bundle of features for publishers on Tuesday called Medium for Publishers. The new set of tools includes ways to […]

Prevention magazine will no longer accept print ads, and will raise newsstand and subscription prices

You might have heard: Many publications are seeing steep losses in print advertising that aren’t being made up by digital ad revenue But did you know: Prevention magazine is taking a radical step: It will no longer accept print ads starting with its July 2016 issue, cutting costs by eliminating ad pages. Newsstand and subscription […]

Marketers are starting to see the benefits of live-streaming, but struggle with maintaining their image and moderating comments

You might have heard: Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear But did you know: Live-streaming is taking off, and marketers are starting to catch on, Hannah Kuchler and Shannon Bond write. Advertisers are finding that live-streaming is a […]

Facebook live video is drawing news organizations and other media companies in with big audience numbers, but the opportunities for revenue remain unclear

You might have heard: Facebook launched its live video streaming feature two months ago, with some news organizations finding fast success with the feature because of the built-in audience But did you know: With its new live video feature, Facebook seems to have handed the media industry the answers to the questions of how to […]

70 daily newspapers were sold in 2015 for a total of $827 million

You might have heard: 2015 saw Tribune Publishing’s acquisition of the San Diego Union-Tribune and Gannett’s purchase of Journal Media Group and its 15 newspapers, and some predicted that ownership changes would continue into 2016 But did you know: The latest strategy to stay alive in the newspaper business is newspapers eating other newspapers, Gerry […]

The danger of Facebook/publisher partnerships focused heavily on data is that they can create a feedback loop that doesn’t allow for new perspectives

You might have heard: Facebook and Glamour magazine will host a series of town halls on women’s issues in the 2016 presidential election (Politico Media) But did you know: In its partnership with Glamour magazine, Facebook will use its audience data to inform the issues that the town halls will cover. Partnerships like this have […]

Digital news is making the industry more concentrated in a few geographic areas, rather than making it more geographically diverse

You might have heard: Jobs in the journalism industry are clustering around a few major cities: In 2014, 1 out of every 5 reporting jobs was in Washington, D.C., New York City or Los Angeles; in 2004, that number was 1 out of every 8 But did you know: The promise of digital news was that […]

Facebook is adding new daily video metrics for publishers, including a metric that shows how many people watched a video for 10 seconds or longer

You might have heard: Video on Facebook is booming, and Facebook says its users watch 100 million hours of video each day But did you know: Facebook announced Thursday that it’s adding new video metrics for publishers. Previously, publishers could only see metrics such as the number of views and number of unique visitors. The […]