Fresh useful insights for people advancing quality, innovative and sustainable journalism OFF THE TOP You might have heard: Facebook is serious about promoting video on the platform, predicting that Facebook will be “all video” within 5 years But did you know: Struggling to find audiences on YouTube, media companies are turning to Facebook and Snapchat […]
Need to Know newsletter
API’s daily Need to Know morning newsletter provides fresh, useful insights for people advancing quality, innovative and sustainable journalism. Most of the items that we curate for the newsletter each day also appear here on the website as a cumulative body of knowledge.
You also can browse our Need to Know items by category:
- Off the Top: A different take on the top story of the day.
- Try This at Home: Useful insights and ideas you can try yourself.
- Offshore: News and insights from journalism around the world.
- Offbeat: News and ideas from unusual sources or other industries beyond journalism.
- Up for Debate: Points of debate and discussion about what’s happening in journalism.
- Shareable: Ideas and insights you’ll want to share and discuss.
More people access news via desktop and smartphone browsers, but news app users spend more time reading
You might have heard: Mobile apps and mobile websites are for very different audiences: Mobile app users are made up of a news organization’s most loyal users, while mobile web users are often coming from social media or other referrals But did you know: New research from the Engaging News Project shows that news app […]
Hunger and race are two issues that communities face every day, but Tom Warhover writes that few newsrooms can sustain coverage of either of these issues over time. To help solve that problem, the Reynolds Journalism Institute created a new resource called Reporting Stories Hidden in Plain Sight. The web-based tool includes definitions of key […]
In China, WeChat is a part of everyday life, taking on a role that combines Facebook, LinkedIn, iMessage, Slack and Skype
Those who are trying to understand WeChat’s role in Chinese life may ask questions like, is WeChat the Facebook of China? But Zara Zhang says that’s the wrong question to ask. WeChat takes on a combination of tools that Americans use, and Zhang writes that its role in Chinese life offers important lessons for technology […]
Google is bringing its Accelerated Mobile Pages technology to mobile ads, and Digiday’s Jessica Davies talks to agencies about what they want to see from AMP ads. One creative director emphasized the importance of making sure AMP ads are scaled, which will force advertisers to adopt the format, while another agency said they wanted to […]
“[Roger] Ailes was clearly the right person to make Fox News what it is today,” Felix Salmon writes, “but he was never quite as convincing in the role of the man who could successfully navigate its transition to new realities, let alone reach a younger audience that increasingly doesn’t watch television at all. Indeed, while […]
Some reasons newspapers have dropped their paywalls: Public emergencies, experimentation, and wider access
78 percent of newspapers with circulations over 50,000 have some sort of digital subscription model, but once those subscription models are in place, what will cause a newspaper to take a paywall down? A new study from the University of Southern California looks at 69 instances (41 permanent, 28 temporary) where newspapers dropped or eliminated […]
Fresh useful insights for people advancing quality, innovative and sustainable journalism OFF THE TOP You might have heard: Mobile apps and mobile websites are for very different audiences: Mobile app users are made up of a news organization’s most loyal users, while mobile web users are often coming from social media or other referrals But […]
You might have heard: Google AMP launched in February with the goal of speeding up the mobile web But did you know: After launching Accelerated Mobile Pages earlier this year, Google is now going to use the same technology to speed up mobile ads. Called AMP for Ads, Google will release a set of guidelines […]
Melody Kramer brainstorms a list of 50 ways to think about your analytics, broken down by basic analytics such as pageviews, social media analytics, engagement, and audio/video. Some of Kramer’s ideas: Number of people who sign up for a newsletter, number of citations in other news articles, percentage of page viewed, number of new listeners/viewers […]