Insights, tools and research to advance journalism

Natalie Jomini Stroud (Page 3)

As associate professor of communication studies, assistant director of the Annette Strauss Institute for Civic Life, and director of the Engaging News Project at the University of Texas at Austin, Natalie Jomini Stroud works with the American Press Institute to identify and highlight important news-related scholarly findings.

These monthly features highlight academic research that could be relevant and useful to the news industry. We also hope that this series will spark ideas among academics with an interest in researching the news.

Read the series here. Contact her with suggestions and feedback at tstroud@austin.utexas.edu.

From free to fee: How U.S. dailies decide to use paywalls

Before charging for digital content, doing research seems like good business. It can help publishers learn how particular audiences will react to a transition from free content to paying for content. But a recent study shows that rarely do publishers report doing audience research before making the transition to a paywall. University of Missouri School […]

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »