Natalie Jomini Stroud

As associate professor of communication studies, assistant director of the Annette Strauss Institute for Civic Life, and director of the Center for Media Engagement at the University of Texas at Austin, Natalie Jomini Stroud works with the American Press Institute to identify and highlight important news-related scholarly findings.

These features highlight academic research that could be relevant and useful to the news industry. We also hope that this series will spark ideas among academics with an interest in researching the news.

Read the series here. Contact her with suggestions and feedback at

The types of stories and comments that promote comment-section engagement

Want more comments? Look at how you write articles on your site. Articles that describe why they matter to specific groups of people generate more comments than articles that don’t describe how they affect people or that focus on just one person. Want to boost interaction among commenters? Try encouraging commenters to respond to each […]

The journalist as referee: How audiences react when reporters evaluate competing claims

When reporting on competing factual claims, journalists can call foul. Acting as a referee, journalists can analyze which statement squares with the evidence. But should journalists do it? Are audiences better served when journalists take on this role? There are risks in this sort of reporting. Audiences may judge the reporting as biased and come […]

From free to fee: How U.S. dailies decide to use paywalls

Before charging for digital content, doing research seems like good business. It can help publishers learn how particular audiences will react to a transition from free content to paying for content. But a recent study shows that rarely do publishers report doing audience research before making the transition to a paywall. University of Missouri School […]