Tran uses human-centered design to help media organizations solve complex business challenges. She was the founding managing director of media innovations/experiments at Stanford's Hasso Plattner Institute of Design and a 2013-14 John S. Knight Fellow. Tran also teaches at Northwestern University’s Farley Center for Entrepreneurship and Innovation. She has a degree in journalism from the University of Minnesota and an MBA from the University of Notre Dame.
More from the author
Methodology: HCD research
Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]
The 3 types of news subscribers: Why they pay and how to convert them
Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally [...]
News subscriber archetypes
When it comes to paying for news and information, our research found that subscribers tend to fit one of three archetypes, each with different habits, [...]
