Insights, tools and research to advance journalism

Tracy M. Cook

Tracy Cook is a graduate student at the University of Missouri School of Journalism studying data journalism. She previously was a graduate research assistant in the data library at Investigative Reporters & Editors and has interned at The Dallas Morning News, The Denver Post, and The Philadelphia Inquirer. Her main areas of interest are media economics, data reporting and business journalism. Originally from the suburbs of Philadelphia, Pa., she graduated from the University of Missouri in 2016 with bachelor degrees in journalism and economics.

How much U.S. newspapers charge for digital subscriptions

The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth through digital subscriptions. Weekday circulation for U.S. daily newspapers in 2016 declined for the 28th consecutive year, according to a 2017 Pew Research Center analysis. That analysis found weekday and Sunday […]

Welcome API’s research fellow Tracy Cook: Gauging digital subscription prices of US newspapers

Early this year, news outlets reported a rise in subscriptions. It was quickly dubbed the “Trump bump,” as apparently a heightened interest in news translated into more subscriptions for some newspapers. Generally, the narrative arc of paid-for journalism goes something like this: Print subscriptions are down, so revenue from print ads is also lower. Digital […]

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