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Be pragmatic
Since experimentation costs time and money, even in the best cases, it’s critical to remain pragmatic when approaching new platforms. While experimentation is key, publishers [...]
Integrate distributed content into the newsroom process
Sparking a cultural shift toward distributed content within a newsroom can prove especially challenging for smaller, regional, and more traditional publishers, some of whom even [...]
Build relationships with platform companies
Even publishers with the most social media-savvy newsrooms can feel at a disadvantage when Facebook rolls out a new product. A common complaint we heard [...]
